Senior Manager, Social Media

Job Description

Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA's Washington Wizards, WNBA's 2019 Championship Washington Mystics, NBA G League's Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.

In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals', Wizards', and Mystics' games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.

In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University's campus).

In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook.

MSE opened ''District E powered by Ticketmaster'' in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:
• You will provide first-class customer service and value for our fans.
• You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
• You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
• You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
• You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
• You will innovate. We are nimble and first to market. We are not averse to risk.
• You will have fun. We are in the business of happiness.

Position Overview: The Senior Manager, Social Media is responsible for the day-to-day programming and posting for all Wizards social media accounts. This role will lead the channel strategy and manage the day-to-day content calendar, crafting posts that engage and inform our target audiences, in addition to defining and driving social strategy to help develop a voice and tone, channel guidelines, goals, and audience targets across all platforms.

Do you have social media management experience and are passionate about developing and crafting exciting content to drive engagement? We would love to hear from you!

Responsibilities:
• Oversee content calendars and handle postings and caption writing for all social channels, including Instagram, TikTok, Facebook, X, YouTube, Snapchat, and LinkedIn.
• Create, capture, and produce video features, including game highlights, interviews, and other on-demand content from games, practices, and media availability.
• Build quick-turn videos for daily social use, including short-form and behind-the-scenes.
• Ideate content and strategies to create revenue enhancing content across partnerships, ticketing, and retail, with an added focus on growing social following and league rankings on all platforms.
• Set critical metrics, strategy, and ongoing recommendations for audience growth and fan engagement across existing and new platforms.
• Optimize content for each social platform in terms of sizing, relevance, and timing.
• Collaborate with internal teams to develop and manage weekly social publishing calendars.
• Develop and produce engaging content including memes, gifs, and trendy social-worthy static and motion graphics.
• Partner with Marketing to drive the strategy for using social influencers and content creators to generate engagement and reach new audiences.
• Apply social media reach to drive revenue and engagement including ticket sales, merchandise sales, and sponsorships.
• Serve in a leadership role within the social media team, leading social media coordinators, interns, and part-time/seasonal staff.
• Support internal reporting and analytics on social media performance and growth.
• Support game day/night coverage for all team games and events.
• Other duties as assigned.

Minimum Qualifications:
• Bachelor's degree.
• 5+ years of experience in social media and/or digital marketing.
• Proven understanding of social media platforms including Facebook, Twitter, Instagram, Snapchat, Twitch, YouTube, TikTok, etc.
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) a plus, but not required.
• Experience with social listening and analytics tools is preferred.
• Excellent written and verbal communication skills.
• Strong visual design eye with regard to graphics, photography, and produced video content.
• Self-starter with the ability to work creatively and efficiently in a fast paced, dynamic environment.
• Knowledgeable about NBA players and teams; experience in professional sports is helpful.
• Flexibility to travel and work evenings, weekends, and holidays as needed.

Pay Rate: $75-90k USD.

Benefit Eligibility: This role is eligible to participate in health and welfare benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Jobcode: Reference SBJ-repok7-3-135-216-196-42 in your application.