Senior Manager, Integrated Marketing

Job Description

Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA's Washington Wizards, WNBA's 2019 Championship Washington Mystics, NBA G League's Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.

In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals', Wizards', and Mystics' games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.

In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University's campus).

In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook.

MSE opened ''District E powered by Ticketmaster'' in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:
• You will provide first-class customer service and value for our fans.
• You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
• You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
• You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
• You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
• You will innovate. We are nimble and first to market. We are not averse to risk.
• You will have fun. We are in the business of happiness.

Position Overview: The Senior Manager, Integrated Marketing is responsible for supporting Wizards marketing efforts and strategies, serving as the lead for team owned and operated assets, text and email campaigns, and assisting on paid ad campaigns. In addition, this role will lead team influencer and creator strategies to extend brand reach to growth audiences.

Are you passionate about building a brand through marketing? We'd love to hear from you!

Responsibilities:
• Serve as the day-to-day contact for email for the marketing team including submission of graphic needs, calendar management, creating outlines and writing all email copy, working with the business intelligence team on list segmentation using Helix platform, serving as the point person with the BI team for creation of email, being responsible for proofreading, sharing with collaborators and approving final email, recapping email performance metrics. Includes weekly game promotion emails and formation of triggered email automations and journeys.
• Lead the Wizards text message campaigns, managing schedule, crafting copy, working with ticket sales on offers, requesting art and facilitating send. Lead growth strategies for texting database.
• Assist with advertising contract execution including performance media (SEM, display, paid social) and traditional ad mediums (print, radio, outdoor, broadcast).
• Oversee Wizards owned and operated assets including building out of home inventory, in-game graphics and PA reads, elevator posters, game program ads, and radio drops.
• Submit all gameday graphic requests for marketing assets. Work with creative team on accuracy of information and maintaining brand look and feel.
• Copywrite and proofread for department on press releases and other communications.
• Lead all Wizards influencer and creator strategies including, identifying new influential fans, local connectors and celebrities in order to create meaningful content that resonates with their audience and drives attention to the Wizards brand as well as supports growth audience segments.
• Negotiate influencer contracts, handle ticket and apparel requests, and act as the host and contact for creators on game day.
• Effectively track, analyze, and report social and influencer metrics and continually make optimizations that improve performance and efficiency of campaigns.
• Partner with organic social media team to brainstorm new ideas and opportunities, in collaboration with influencers and celebrities, to be posted on Wizards social accounts.
• Manage and scale organic gifting efforts; while building and completing a retention/replenishment program.
• Other duties as assigned.

Minimum Qualifications:
• 6+ years of experience in marketing, branding, or digital marketing.
• Excellent writing, communication and proofreading skills; outstanding attention to detail.
• Knowledgeable about the latest technology, trends, and tools in advertising and social media.
• Working knowledge of the Adobe Creative Suite (Photoshop, Illustrator).
• Organized, detail driven, and is an outstanding teammate.
• Strong work ethic and ability to complete projects under timelines.
• Excellent time management and interpersonal skills.
• Flexibility to work evenings, weekends, and holidays as needed for gameday duties.

Pay Range: $78-90k USD.

Benefit Eligibility: This role is eligible to participate in health and welfare benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Jobcode: Reference SBJ-gwk25p-3-137-213-142-42 in your application.