Classical Marketing and Campaigns Marketer

Job Description

Classical Marketing and Campaigns Marketer (Consultant)

Job Title: Classical Marketing & Campaigns Marketer, Warner Classics (Perm Consultant)

A little bit about our team:

Warner Classics and its sister imprint, Erato, are home to some of the most celebrated dynamic and artists in the world today, including Sir Antonio Pappano, Abel Selaocoe, Joyce DiDonato, Gautier Capuçon, Fatma Said, RIOPY, Alison Balsom and Jakub Jozef Orliński. Our labels have a long and rich history that is distinguished by an array of legendary artists who set new musical standards like Maria Callas, Herbert von Karajan, Yehudi Menuhin, Itzhak Perlman and Mstislav Rostropovich.

The Warner Classics team is tasked with developing the commercial success and audience reach of this high-quality and varied roster of frontline artists in the US, UK and worldwide, as well as creating innovative opportunities to expand engagement with and monetization of our catalog. We work in close collaboration with the other US and global teams, including Commercial, Digital, Sync, Audience and Brands, as well as with the classical repertoire center headquartered in Paris, which oversees A&R, International Marketing, Operations, Finance and Legal Affairs.

Your role:

This contemporary classical marketing dynamic role is on a lively and fast-paced global team, distributed across New York and London. You will also collaborate closely with your Paris-based colleagues.

Your primary responsibilities will be to develop and lead global campaigns and projects that drive our classical artists, catalog and overall business forward, and to enhance our marketing efforts through building, understanding and interpreting audience data.

You will set goals and work to achieve them, whether that's growing our first-party data on an artist's superfans, breaking an up-and-coming act, or tapping into our vast catalog of classical music, to introduce an icon of the past to new audiences.

This role is a permanent contractor role, where you will operate as a core member of our global marketing and label team. You will have colleagues in the New York office and report directly to your manager based in London.

Here you'll get to:
• Be responsible for classical artist and label campaigns start-to-finish, creating budgets and KPIs with the head of department. Create marketing plans that combine creative, analytical and strategic thinking that drives commercial results across digital and physical formats
• Commission assets (photos, artwork, videos, animations, and podcasts) that bring campaigns to life through creative storytelling
• Onboard and brief external contractors on campaigns and help build our network of top-tier producers, creators, consultants and influencers
• Keep internal and external stakeholders informed of progress, and deliver reports upon competition that illustrate the value added by our team efforts
• Build, analyze, and interpret, and leverage first-party audience data, developing profiles based on tastes, behaviors and consumption habits to advance our artists and campaigns
• Work externally with artists, their stakeholders, DSPs, retailers, advertising and PR agencies, graphic and video designers, content producers, influencers and third-party media, constantly building your network of industry contacts
• Collaborate internally with Warner Music in-house teams dedicated to content production, brand deals, sync, audience/CRM, data analytics, D2C, merchandise and corporate comms, to name a few, leveraging our resources as a major label to build multi-pronged campaigns for artists, releases and catalog
• Seek out, analyze, and interpret data, keeping on top of campaign performance according both to industry benchmarks and commercial impact
• Represent the label at concerts and events, including those on nights and weekends, and occasionally travel on business
• Contribute ideas for A&R, sync and licensing opportunities, marketing and commercial partnerships, playlists, and anything that can potentially drive business forward – creative thinking and risk taking is encouraged!

About you:
• Strong familiarity with contemporary and/or American classical and arts music scene.
• Expertise in owned, earned, and paid media campaigns, working with external media agencies and creative teams.
• Developing and executing mixed media campaigns to engage and grow audiences. An emphasis on digital, technology and social platforms that drive the majority of consumption today
• Strong understanding of digital music and streaming platforms - especially as they pertain to classical music consumption and audiences
• An understanding of CRM and audience-building best practices
• Have both a creative and commercial viewpoint, capable of working largely autonomously with minimal direction
• Enjoy seeking and interpreting data to advise both quantitative and qualitative decision-making, not simply relying on gut instincts
• Compelling storyteller and effective verbal and written communicator
• Proven experience commissioning or producing engaging owned-media assets such as videos, photos, recordings or podcasts in the music space

We'd love it if you also had:
• Experience working in the record industry, music marketing or a related field
• Successful experience working with artists and their stakeholders
• Expertise in paid media, particularly social media marketing
• Background in managing budgets and negotiating deal terms with suppliers
• Flexible, adaptable, and eager to work with a small team in a fast-paced and fast-changing environment
• Proactive, enthusiastic and entrepreneurial with a sense of ownership over projects and their success
• Strong team player, highly organized, detailed-orientated, and enjoy receiving feedback

#LI-Onsite

Salary Range
$28.00 to $32.40 Hourly

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work - English.pdf

Right to Work - Spanish.pdf

Jobcode: Reference SBJ-r7p9m8-3-145-7-7-42 in your application.