Sr. Analyst Social Insights & Tech

Job Description

SR. ANALYST, SOCIAL INSIGHTS & TECH

WHO WE ARE

WHAT YOU'LL BE DOING (GENERALLY)

Reporting into the Sr. Manager, Social Strategy & Partnership, this position will play an instrumental role on the team behind the WarnerMedia Social Co/op – the COE that exists to align, equip, and evolve our 30+ social teams across News, Entertainment, Sports, and Streaming in the areas of best practice, partnerships, collaboration, and monetization.
• SOCIAL ANALYSIS & REPORTING
• Owned reporting: dissemination of large, cross-platform, portfolio-level data sets into actionable insights – using a combination of tools like ListenFirst, Sprinklr, and native platform dashboards (e.g. Twitter Analytics, Facebook Creator Studio)
• Audience analysis: conducting affinity overlaps and affinity heat maps to identify best-fit partners for social executions and campaigns – using tools like Shareablee, ListenFirst, Affinio
• Earned analysis: conducting both proactive trendspotting, as well as retroactive campaign wrap-ups, to determine social volume and sentiment – using tools like ListenFirst, Netbase
• Competitive analysis: monitor industry rankings and publishing activity to inform internal best practice and benchmarks
• Project and initiative-based reporting deep dives, health checks, and studies
• OPTIMIZATION OF 3RD PARTY VENDORS & TOOLS
• Day-to-day account management of social vendors that have high cross-brand adoption, enable core business function(s), and/or have high contract value, e.g. ListenFirst, Sprinklr, etc.
• Maintain the business relationship with vendor success managers, working to ensure WarnerMedia customization and standards are met.
• Work with vendor partners to ensure they're in compliance with ever-evolving Warner and industry security and data provisions.
• Act as subject matter expert on these tools, helping facilitate brand on-boarding, enablement, activation, and continuous training of end users to encourage optimal tool usage.
• Play a lead role in the scouting, vetting, sourcing, and brand matchmaking of social tools and vendors on behalf of our social teams, in partnership with WarnerMedia Procurement, including the maintenance of an internal social vendor database.
• BEST PRACTICE & CONSULTING
• Lead monthly meeting series for the social team brand analysts and researchers to ensure knowledge sharing on vendors, methodologies, and case studies
• Help shape brand and portfolio standards for social insights, including platform-agnostic reporting, north-star KPIs, etc.
• Consult with brands as needed on any social projects requiring audience/consumer insight, industry, product, or data components of social strategy
• Contribute to internal best practice newsletter, The Scoop, running point on Case Studies and Industry Moves

WHO YOU ARE (AT YOUR CORE)

You identify most with the heroes of the WarnerMedia world, but you're cool being the behind-the-scenes, unsung hero, too – anything for the greater good. You're on the edge of your seat about what's going on in the media industry, doing mental calculations about who will come out where in this arm's race of a lifetime. You like to get your hands dirty, being a practitioner at heart, and are able to put on different hats to successfully manage projects of different focuses, scopes, and priority-levels. You were one of those kids who was always coming up with the next big idea, like the next big thing in lemonade stands, and that spirit has never left you. You think Socrates was right when he said, ''Know Thyself,'' fully owning who you are, what you value, what you bring to the table, and what motivates you to do your very best. You roll with the punches, undaunted by ambiguity, viewing challenges as opportunities. And, most importantly, you take on everything in stride, with a smile on your face and a spring in your step. TL;DR version? You're a self-starter, with an entrepreneurial spirit - excited by the thought of helping pioneer the future of social at WarnerMedia alongside a handful of equally scrappy individuals who suit up daily.

WHAT WE REQUIRE (FOR THIS ROLE)
• Bachelor's degree in business, communications, or entertainment-focus
• 2-4 years of demonstrated success in an analytics role, preferably on a social media team at a media company or agency. Strong internships will be considered.
• Strong technical understanding of organic/earned/paid across the major social media platforms and their best practices, including Facebook, Twitter, Instagram, TikTok, YouTube, etc.
• Strongly proficient in social analytic and listening tools, like Sprinklr or Netbase
• Must be strong at Excel, if not more advanced forms of visualization such as Tableau
• Strong prioritization and operations skills, able to wear many hats and switch those hats agilely based on shifting priorities
• Motivated by service-oriented environment
• Can-do attitude, creative problem solver, proactive initiative taker
• Highly professional, able to interface appropriately with internal partners of all levels and disciplines
• Experience in a Center of Excellence (COE) -OR- corporate environment supporting multiple brands is a plus.

Jobcode: Reference SBJ-r0b1mm-18-223-196-59-42 in your application.