Sr Analyst, Media Strategy

Job Description

WBD is looking for a detail-oriented, data driven individual who thrives in a fast paced, agile environment to join the Media Strategy M arketing team. Th is role is essential in supporting t he execution
of fu ll f unnel paid media campaigns across company lines of business and third-party partners .

The Job

Act as a strategic l ink between internal stakeholders, third-party partners and agencies , for planning, managing , executing and reporting full funnel and acquisition campaigns in all media touchpoints, including purchase authorizations, tracking reports, media buy changes, creative specifications, etc.

The Daily
• Plan ning and e xecut ing marketing campaigns , also in partnership with local and affiliate partners , and influencers.
• Coordinat ing with internal teams to ensure campaigns are aligned with overall marketing strategy and brand guidelines.
• Manag ing the end-to-end process of campaign execution, including planning, creative development, launch, and post-campaign analysis.
• Provid ing
optimization and recommendations throughout the campaign.
• Recruit ing , onboard ing , and nurtur ing relationships with media partners and affiliate partners.
• Creat ing and manag ing media strategies and partner marketing programs, including setting commission model and promotional strategies.
• Provid ing continuous support and resources to partners to maximize their performance and contribution to business growth.
• Tracking , analyz ing and report ing campaign s performance for all platforms , using different analytics tools.
• Support ing and suggesting A/B testing to drive incremental improvements across all KPIs .
• Support ing all execution aspects of the campaign management processes – campaign strategy; tagging recommendations; console s set ting up; delivery management (pacing, budget, spend); analysis and reporting.
• Ensur ing proper pacing and execution of campaigns , work ing with Creative Services and Marketing local teams to request , test, and
optimize current assets based on media insights.
• Reporting for post-campaign presentations and provid ing insights to internal teams .

​​The Essential s
• Bachelor's Degree is required .
• 4+ years of experience in digital marketing and paid media marketing , including partnership development and affiliate partners, ideally within an entertainment or DTC company or agency .
• Strong understanding of paid media touchpoints management and success metrics, from traditional media like OOH and TV , to search, social, display, video, mobile, affiliates and CTV.
• Understanding and proven experience of analytics, brand safety and data tools/interfaces (IAS, Google Analytics, AppsFlyer , Looker, Datorama) .
• Proven experience using any of the following advertising management tools such as: Google Marketing Platform, Google Ads, Facebook Ads, Tiktok Ads, Ibope, Comscore , etc.
• Experience in planning and executing paid media campaigns and tracking results.
• Strong ability to analyze and interpret data to inform actionable insights of growth marketing campaigns .
• Exceptional speaking and writ ing communication skills .
• Fluent English .
• Strong presentation and project management skills .
• Hands-on experience with developing and reporting metrics and KPIs for business goals, process improvement projects, and campaign management .

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-d2j162-3-147-78-242-42 in your application.