Senior Manager, Promo Planning & Strategy

Job Description

Job Overview

The Promo Planning & Strategy Senior Manager is responsible for the overall pr omo planning and strategy formulation for all in app promos on Max , working closely with cross-functional teams such as Content Operations, Marketing, CRM and Programming teams to synergize goals and
objective s in order to drive sustenance in engagement and higher viewership.

Responsibilities and Duties
• Leading the team responsible for planning all in-stream promotion
on MAX and specifically responsible for planning for all HBO, MAX, Discovery/Warner off-network, theatrical and brand campaigns on the Ad Free tier.
• Work closely with insights team to drive engagement and retention within the product and ensuring each campaign achieves its unique
objectives .
• Maintain campaign planning database and dashboard to prepare , analyze, and distribute in-stream campaign insights for both recurring (weekly and monthly meetings) and ad hoc purposes .
• Partner with insights teams to assess in-stream performance and provide strategic recommendations to increase campaign effectiveness .
• Communicate campaign plans to Program Marketing and collaborate with Retention & Engagement on key initiatives, and Marketing Intelligence to assess in-stream performance .
• Oversee competitive analysis projects to enable data-driven decisions and present key findings to senior leadership .

Qualifications & Experience
• Education: At least Diploma or Bachelor's Degree in media
or a related field
• Prior Experience / Industry: At least 6 years of experience in media, TV networks or streaming business .
• Keen knowledge
of TV content and streaming services .
• Experience in managing a team and using program and/or promo scheduling tools in any media company .
• Demonstrat es project management capabilities, including the ability to prioritize tasks, manage timelines, and deliver results under pressure.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• High level organizational skills, ability to prioritize and communicate effectively in a fast-paced environment. 

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-gm7x26-18-118-162-166-42 in your application.