Senior Executive / Executive, Trade Marketing

Job Description

Senior Executive/Executive, Trade Marketing (12 Month Contract)

This position will work closely with the Trade Marketing Head to create and manage a marketing strategy to support ad sales revenue growth for Asia Pacific, striving towards global collaboration, execution and development by participating and engaging with other internal departments and CNNIC offices that aim to deliver and generate new ideas.

Your Role Accountabilities...
• Produce and deliver marketing collateral including client case studies, award entries, monthly client newsletters, paid EDMs and post campaign sizzles.
• Work closely with Audience & Data team for the content of printed promotional materials at events.
• Liaise with translators for customized eNewsletters.
• Update newsletter distribution list and generate performance reports.
• Provide support in industry and hospitality events, including trade events, workshops, client entertainment activities and conferences and help with logistics and operational execution to ensure the network has an effective brand presence.
• Manage post event reports by approaching and following up with sales team for feedback to evaluate the success and learnings of the event.
• Responsible for checking on branding materials and ensure correct usage of brand guidelines at events.
• Provide/execute media planning for marketing media partnerships, followed by a post campaign report.
• Work with legal team to draft agreement for media partnerships and coordinate with organizer to verify the terms and benefits.
• Coordinate with creative agencies and in-house designers on branding and other trade marketing materials by providing a detailed brief and ensure all materials are delivered timely with strict vigilance on quality control under guidance of manager.
• Research and source new premiums ideas at competitive rates and understand what merchandise works across geographical boundaries and across divisions.
• Liaise with new/existing vendors on premiums production to ensure timely and quality delivery.
• Work closely with the finance department and third-party vendors regarding timely payment.
• Perform key administrative functions to enable smooth day-to-day operation of the department. This includes but is not limited to invoice payment, setting up new vendor, postage and shipping of marketing materials, and management of the premiums inventory.
• Liaise between Facilities & Administrative department and sales in the Asia Region for Business Card printing.
• Conduct market research on various awards in the Asia region and discuss with Create and sales team to identify potential campaigns to submit for awards.
• Participate in ad-hoc global projects.

Qualifications/Experience
• Minimum of 3 years of experience working in marketing or events management. Those with lesser experience may be considered at the Executive level.
• Proficiency in Microsoft (Excel, Word, PowerPoint) and Adobe (Photoshop, InDesign) tools
• Knowledge and awareness of the global advertising industry
• Sound understanding of marketing principles
• Excellent command in writing and speaking English
• Ability to take initiative and work independently
• Excellent project management skills
• Good interpersonal skills with the ability and confidence to communicate with people at all levels.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-gkm2xk-18-218-70-79-42 in your application.