Senior Director, Social Media and WBD, APAC

Job Description

If someone asks ''What house are you?'' Do you think, ''Hogwarts, Westeros or Dune?'' Do you have an FYP full of TV and movie memes? Are you bursting to talk to about the latest episode of the White Lotus or debate the merits of the Oscar winners at lunch? Are you guilty of – occasionally – starting another new show right before bed?

And are you a creative leader who asks themselves – will this idea drive a headline? Do you live to make breakthrough, fan-driven ideas that will resonate with Asia Pacific audiences? Do you have a track record of creating viral, high-impact campaigns that get fans talking? Are you happiest sitting at the intersection of entertainment, marketing, and social media culture? If so, this may be an opportunity for you to make a huge mark.

WBD is looking for a Senior Director of Social Media for Max and WBD Brands in Asia Pacific. In this role, you'll set the creative vision and lead the execution of innovative social media campaigns that build fandom, cultural relevance, and audience engagement across streaming and Pay TV brands in all of Asia. You'll push creative boundaries, shape bold, disruptive content, and transform must-watch entertainment moments into unmissable social phenomena.

Your Role Accountabilities

Creative & Strategic Leadership
• Lead the creative direction of social media storytelling, ensuring that our brands remain at the forefront of culture, conversation, and entertainment trends.
• Develop and implement a visionary, best-in-class social strategy that enhances audience engagement, brand equity, and platform growth.
• Oversee the development of high-impact content, from viral video formats and interactive storytelling to platform-native campaigns.
• Stay ahead of digital trends, identifying new creative formats, engagement strategies, and content opportunities to elevate our brand across APAC.
• Partner closely with communications, marketing, and programming peers and bring your social-first perspective to make every idea and campaign as great as it can be.

Content Innovation & Fan Engagement
• Spearhead bold, experimental, video-first and entertaining social across TikTok, Instagram, Twitter/X, YouTube, WhatsApp, and emerging platforms.
• Build a compelling social media entertainment experience that sparks conversation and fandom and turns casual viewers into dedicated fandoms.
• Develop a real-time content and engagement playbook, activating timely responses to cultural moments and entertainment news.
• Ensure all content is tailored for regional audiences, reflecting authentic Asian voices, humor, and cultural nuances.

Leadership & Team Development
• Hire, inspire and lead a high-performing team of social media creatives, strategists, and community managers to drive best-in-class execution.
• Cultivate a fast-paced, collaborative, and high-energy creative culture that thrives on innovation and agility.
• Understand the business strategy and make choices in pursuit of the best outcomes for the company.

Performance & Data-Driven Creative Strategy
• Utilize analytics, audience insights, and social listening to continuously optimize creative strategies and drive engagement.
• Develop a test-and-learn approach, leveraging data to experiment with new formats, content types, and audience growth tactics.
• Partner with the paid media team to blend organic and paid strategies, maximizing impact across social ecosystems.

Influencer & Partnership Strategy
• Cultivate strategic relationships with creators, influencers, and digital tastemakers to amplify content and drive engagement.
• Identify and activate collaborations with entertainment brands, talent, and pop culture voices to expand reach and brand affinity.

Qualifications & Experience
• Minimum 7 years of recent experience as a creative leader in social media for entertainment, preferably as a Creative Director or Senior Social Lead in APAC.
• Proven experience managing and mentoring teams of 20+ people, fostering a high-performing, collaborative, and innovative creative culture.
• A deep understanding of digital entertainment culture, including social-first storytelling, memes, viral formats, and fan-driven engagement.
• A creative mindset with a strategic approach, blending data, insights, and cultural trends to craft high-impact, fan-driven campaigns.
• Exceptional leadership and team-building skills, with a track record of inspiring creative teams and driving excellence at scale.
• Experience working with high profile executives, creatives and talent.
• The ability to thrive in a fast-moving, high-energy environment, balancing multiple projects and priorities with agility.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-wp4yzj-3-133-116-221-42 in your application.