Senior Digital Marketing Manager

Job Description

COMPANY OVERVIEW

Warner Bros. Discovery is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world's best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.

Join us. Shape your story here.

PRIMARY FUNCTION OF POSITION

This is the lead position of Warner Bros. Studio Tour Tokyo – The Making of Harry Potter's digital marketing Team. Senior digital marketing manager will lead the digital marketing performance and be responsible for developing the Studio Tour's digital marketing strategies, consumer digital journey design, SEO/SEM with key focus to drive ticket sale and data-driven email marketing / social campaigns aiding to increase Studio Tour's awareness and drive consumer engagement. The ideal candidate will leverage data analysis to fill in opportunity gaps across all funnels and optimize strategies to achieve the Studio Tour's long term business growth.

ESSENTIAL JOB FUNCTIONS: TOTAL 100%

50%
Oversee digital marketing strategies and planning
• Lead the development of comprehensive digital marketing strategies for consumer direct channels, to be aligned with overall marketing plan with key focus to drive ticket sales for Studio Tour for long term business growth
• Lead the holistic digital media strategies and planning with agencies to manage and optimize online advertising channels, including PPC, social media and display campaigns etc
• Manage and drive effective digital campaigns across SEO, PPC, social media, display, CRM and partnerships ensuring campaign tracking is in place and results monitored
• Build a framework to optimize and measure campaign strategies across all marketing channels, provide suggestion for future success
• Run high-impact campaigns and experiments from idea to execution and post-campaign analysis
• Manage the consumer marketing database, implementing data-growth strategies to ensure quality subscribers and data is cleansed regularly in line with best practice recommendations
• Utilize data-driven insights to identify opportunities and develop holistic digital marketing approach for audience expansion and engagement
• Stay abreast of industry trends and emerging technologies to ensure a competitive edge
• Continuously optimize the user journey and website experience to enhance conversion rates
• Identify threats and opportunity gaps to be addressed and suggest solutions
• Identify, cultivate and monitor the most lean-forward audiences for Studio Tour's brands, with a strategic approach toward the right audiences to develop and acquire

20%:

Reporting and analysis
• Define and monitor key performance indicators (KPIs) of paid media and provide regular performance reports
• Analyze digital media and campaigns performance to ensure constant ROI maximization
• Forecast, measure, analyse, and report trends in data to obtain marketing insights on consumer behaviour and leverage the insights to drive growth
• Own analytics initiatives to measure the impact of all marketing activities on digital platform
• Implement A/B testing and other experimentation methodologies to refine digital marketing approaches
• Build digestible reports that prove results and surface new insights for stakeholders' business review
• Conduct regular website/ webstore performance audit and uncover areas for growth

20%

Team management and collaboration
• Manage a small team to ensure the team efforts and focus are aligned with Studio Tour's business goals
• Setting up team objectives, tracking KPIs, establishing processes and prioritizing team projects according to the impact that they have on the business/results
• Work collaboratively with brand marketing and agencies, use data to supply insight for developing impactful and targeted digital content
• Collaborate with other WBD teams including Warner Bros. Studio Tour London's marketing team and Japan's franchise/ digital team for synergy
• Develop effective relationship with internal teams including IT, Finance, Operations, Events and Commercial teams for cross teams collaborations

10%

Work well with the team
• Promote teamwork and synergy through effective communications and involvement in appropriate industry and team functions
• Support any internal activities when needed

JOB-RELATED QUALIFICATIONS STANDARDS

Education

Bachelor's degree

Work Experience & Qualifications
• Proven experience in digital marketing, specializing on paid media management and digital marketing strategies
• Strong analytical skills with proficiency in data analysis tools and marketing analytics platforms
• Knowledge of HTML, CSS, Google Analytics, Salesforce Marketing Cloud
• In-depth knowledge of various digital marketing channels and best practices
• Experience managing and optimizing paid advertising campaigns across platforms
• Excellent communication skills and ability to collaborate effectively in a team environment with multiple stakeholders
• Results-driven mindset with a track record of achieving and exceeding performance targets
• Familiarity with the attractions, entertainment industry or E-commerce is a plus

Skills & characters
• Proficiency in both English and Japanese languages is essential
• Excellent business sense with a result-driven mindset and commercially astute
• Excellent analytical skills
• Solid project management skills to lead and collaborate with cross-functional partners, prioritize high impact activities and keep complex projects moving forward
• Capability to handle uncertainty and take initiative to work on projects with least guidance
• Proactive and self-motivated, a great team player
• Resourceful, proactive, creative mind
• Ability to cope in a fast pace and challenging environment and cope with tight deadlines

REMARKS: Management has the right to add or change duties and job requirements at anytime. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether the person can perform the essential functions with or without reasonable accommodation.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-rbkb4x-13-58-161-115-42 in your application.