Retention & Engagement Campaigns Manager - Thailand

Job Description

The Job

The candidate will be part of a career defining workplace and exciting adventure to launch Warner Bros. Discovery's streaming DTC business (Max) across the Asia-Pacific region. The role entails developing, planning, and executing retention and engagement campaigns and programs to keep our customers happy and streaming for more. The candidate will work closely with cross-functional teams to understand our market drivers, strategies, and challenges and get opportunities to improve the product and customer experience.

The Daily
• Build and execute highly personalized cross-channel communications, campaigns and nurture programs that really speak to our customers
• Set up data-driven campaigns to ensure deliverability and performance
• Create and implement test strategies, including A/B multi-variant testing to maximize conversions
• Manage overall marketing calendar
• End to end campaign management from creation to analysis and reporting
• Be the go-to for our marketing automation system, providing direction and support
• Implement, manage, and fine-tune campaigns across retention pillars – Lifecycle, Engagement and Monetisation
• Collaborate with teams for content launches and to make sure our marketing tools are top-notch
• Review written materials in English and any other language, to catch any errors
• Liaise with cross functional teams across regions to ensure smooth delivery of projects

The Essentials
• Minimum 5-7 years-experience working with marketing automation platforms (preferably Braze)
• Fluency in Thai
• Relevant Marketing Automation Platform certifications are a strong asset
• Ability to prioritize and manage multiple priorities and projects
• Experience in working with Looker
• Knowledge of email marketing best practices and experience in behavioral segmentation
• Comfortable manipulating large data setsAbility to manage multiple stakeholders

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

Jobcode: Reference SBJ-d5vvbz-3-147-195-146-42 in your application.