Retention & Engagement Campaigns Analyst - Taiwan

Job Description

Retention & Engagement Campaigns Analyst – Taiwan (6-month contract)

The Job

The role will be part of a career defining workplace and exciting adventure to launch Warner Bros. Discovery's streaming DTC business (Max) across the Asia-Pacific region. The role entails developing, planning, and executing retention and engagement campaigns and programs to keep our customers happy and streaming for more. The candidate will work closely with cross-functional teams to understand our market drivers, strategies, and challenges and get opportunities to improve the product and customer experience.

The Daily
• Build and execute highly personalized cross-channel communications, campaigns and nurture programs that really speak to our customers
• Set up data-driven campaigns to ensure deliverability and performance
• Create and implement test strategies, including A/B multi-variant testing to maximize conversions
• Manage overall marketing calendar
• End to end campaign management from creation to analysis and reporting
• Be the go-to for our marketing automation system, providing direction and support
• Implement, manage, and fine-tune campaigns across retention pillars – Lifecycle, Engagement and Monetisation
• Collaborate with teams for content launches and to make sure our marketing tools are top-notch
• Review written materials in English and any other language, to catch any errors

The Essentials
• Minimum 3 years-experience working with marketing automation platforms (preferably Braze)
• Fluency in Traditional Chinese
• Relevant Marketing Automation Platform certifications are a strong asset
• Ability to prioritize and manage multiple priorities and projects
• Experience in working with Looker
• Knowledge of email marketing best practices and experience in behavioral segmentation
• Comfortable manipulating large data sets

Please note that the employment for this position will be payrolled through an external agency vendor. Successful candidates will be employed by our appointed agency and assigned to work with us. This arrangement ensures that payroll and employment-related services are managed by our trusted partner, allowing us to focus on providing a productive and supportive work environment for our team.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

Jobcode: Reference SBJ-d9mjb4-18-217-141-32-42 in your application.