Media Planner

Job Description

Media Planner (Fixed-Term Contract)

Sitting within the UK Marketing – Linear, Sports and Streaming team, Media Planning is responsible for strategically and operationally planning, co-ordinating and evaluating all on-air promotional activity on the UK Portfolio of channel and In Stream on discovery+. Using media planning, marketing and advertising best practice, the media planner will help create promotional campaign strategies (including setting campaign weights, target audiences, necessary deliverables and more) and On-Air Continuity Strategies to fulfil departmental business objectives.

This is a ~12 month maternity cover contract, starting in January 2025.

Your Role Accountabilities…
• The complete day-to-day media planning responsibility for several high-profile UK linear channels strategically managing our Owned and Operated airtime.
• Translate the full portfolio Media Plan and monthly promotable priorities into individual channel Media Plans and Laydowns.
• Develop promotional campaign strategies to launch, grow and sustain our content and viewership, both on our linear channels and our SVOD/AVOD service; discovery+.
• Present these promotional campaign plans to the wider business, detailing information on the expected target demographics, Reach & Frequency goals, and cross promotion strategy.
• Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow/retention and target different audience profiles across variety of channels.
• Schedule promotions using IVT2 broadcasting system; being responsible for the full lifecycle of a campaign from creation to broadcast.
• Work as one Media Planning Team alongside the Sports Media Planning team, who are responsible for TNT Sports and Eurosport, spotting opportunities for growth for both portfolios.
• Liaise with the wider Marketing Department on campaign briefs and the deliverables required.
• Work collaboratively with the Creative/Production teams, creating promo makelists in IBMS system, requesting necessary deliverables, campaign versions and messaging.
• Track deliveries of all campaign elements, keeping all relevant stakeholders fully informed, and reacting accordingly.
• Create comprehensive and effective Continuity plans that are in line with strategic priorities with an aim to drive our viewers around our schedules and wider portfolio.
• Working closely with the Continuity Producer and relevant freelance voice-over artist for each channel, the Media Planner needs to react to Schedule Changes, updating Continuity Grids and priorities accordingly.
• Requesting Monthly bugs, bumps and other promotional assets to enhance on air campaign.
• Create regular post campaign analysis, working closely with Research/Insights and programming departments to evaluate ratings and audience conversion from promotional campaign, with the aim to track successes and share learnings, presenting these in relevant meetings.
• Utilise BARB viewer data to help shape future promotional activity. Collaborate with the commercial and AdOps team to ensure the promotional campaigns aid and target relevant revenue driving audiences.
• Liaise directly with wider Marketing department, including Social and Digital, and Press and PR, to create full 360 promotional campaigns.

Qualifications & Experience…
• Experience in Media Planning or Scheduling, particularly in a broadcast television or media agency.
• Strong attention to detail – the work we do goes directly to air, so it's important that we're accurate.
• Knowledge and previous experience of specialist software including IVT2, TechEdge and IBMS preferred.
• Strong communication skills, with the ability to lead meetings and present plans/ideas clearly and comprehensively.
• Good negotiation skills, including experience dealing with Senior Stakeholders across a complex departmental matrix.
• Self-motivated with a passion to challenge the status quo and look for and suggest new and innovative solutions and alternatives.
• Ability to adapt and learn new systems and ways of working quickly.
• An extensive knowledge of and passion for the TV, Broadcast and Entertainment industry.

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-rn2xy5-3-144-3-230-42 in your application.