Marketing Manager

Job Description

• Drive Brand Growth & Consumer Engagement: Develop and execute bold, disruptive, and insight-led brand and content marketing strategies to establish Max as a leading streaming platform in Taiwan and Hong Kong.
• End-to-End Campaign Management: Own and lead marketing initiatives from conceptualization to execution, ensuring that all campaigns align with brand objectives, audience insights, and market trends.
• Cross-functional Collaboration: Work closely with regional marketing, creative, insights, PR, social media, and agency partners to craft and implement impactful 360° marketing campaigns.
• Audience-Centric Storytelling: Develop compelling narratives and creative messaging that position Max's content as a must-watch, driving audience curiosity and engagement.
• Maximize Campaign Impact: Utilize data analytics, audience segmentation, and real-time performance tracking to optimize marketing efforts and enhance ROI.
• Creative Innovation & Social Buzz: Think outside the box and identify unique, culturally relevant, and viral-worthy opportunities to make Max a top-of-mind brand.
• Project & Budget Management: Lead multiple projects simultaneously, manage timelines, and ensure on-time and on-budget execution.
• Market Expertise & Trendspotting: Stay ahead of entertainment, digital marketing, and pop culture trends, ensuring Max remains relevant and resonant in Taiwan and Hong Kong.

Essentials:
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6+ years of experience in consumer marketing, brand strategy, or content marketing within entertainment, streaming, tech, or media industries.
• Proven track record in developing and executing high-impact marketing campaigns that drive brand awareness and audience engagement.
• Exceptional project management skills, with the ability to juggle multiple initiatives, prioritize effectively, and meet deadlines in a fast-paced environment.
• Creative problem-solver with the ability to identify growth opportunities and challenge the status quo.
• Excellent stakeholder management skills, with experience working across internal teams, agencies, and external partners.
• Strong analytical mindset, comfortable using data-driven insights to guide decision-making.
• Deep knowledge of the Taiwan & Hong Kong streaming landscape, including consumer behaviors, cultural trends, and local content preferences.
• Fluency in Mandarin Chinese and English (written and verbal) is required; Cantonese proficiency is a plus.
• Passionate about entertainment, pop culture, and storytelling, with an enthusiasm for Max's content and vision.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-d266my-3-137-174-12-42 in your application.