Manager, Subscriber Growth & Media: Cross Channel

Job Description

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The Manager of Subscriber Growth & Media (SGM) oversees the day-to-day of all cross channel promotion utilizing key performance metrics to optimize across all cross marketing assets. Managing strategists/coordinators of SGM, the Manager's decisions regarding daily/weekly/quarterly media plans are driven by the agreed upon promotion strategies and bridge the gap between the strategic demands and the requirements thereof for flawless execution across platforms. Manager of SGM will be responsible for campaign analysis, provide back up to the Digital Optimization Manager and will be responsible for booking campaigns (digital/linear) as needed.

Functioning as a strategic thinker, the Manager is part of the SGM department and reports to the Director, SGM. Within the SGM department, s/he works closely with colleagues from the retention, acquisition and data/tools disciplines. S/he also interfaces with key contacts from other departments including Marketing, Research, Digital, Commercial Operations, Media Logistics, and IT, among others, to ensure promotion execution is in line with agreed upon strategies.

Your Accountabilities…
• Work with the Director to develop and ensure execution of strategic cross promotional plans across all content platforms. Provide campaign recommendations for effective use of assets across multiple platforms and oversee optimization of all assets utilizing key performance metrics.
• Lead strategic conversations with internal partners including driving recommendations based on past learnings and analyzing holistic campaign effectiveness
• Lead strategists/coordinators in execution of media plans by providing feedback on a regular basis
• Responsible for building and managing a team with a focus on development, providing feedback, assigning tasks and ensuring team goals are met
• Oversee detailed campaign planning and strategic execution of campaigns including attending necessary meetings, provide log support, and ensure deadlines are met. Ensure audience targets finalized, deliverables determined, and work orders assigned.
• Lead development of post analysis for all campaigns ensuring the story is clear with key takeaways and recommendations. Oversee maintenance of performance reports to track, monitor, and analyze marketing efforts across all platforms.
• Lead/provide support for ad hoc projects or urgent/last minute requests as necessary

Qualifications & Experiences…
• At least 3+ years relevant experience in Media Strategy within an agency and/or television community
• Required working knowledge of optimizers, traffic and workflow systems (ex: AWM, Gabriel, Freewheel) and strong background using web testing, analytics platforms, ad serving
• Candidate must be extremely detail-oriented, strong organizational skills, and have the ability to manage multiple projects simultaneously under tight deadlines with a sense of urgency when applicable
• Strong quantitative data skills and the capacity to understand research information and analytics
• Excellent presentation skills with the ability to effectively sell- in material to internal and external network partners and other stakeholders
• Ability to work under pressure with continuous ability to reprioritize, applying media thinking and ''best practice'' knowledge to all areas of media planning with minimal guidance
• Proficient in Microsoft Office systems, specifically in Excel and PowerPoint
• College degree required
• Must have legal right to work in the United States

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $62,790.00 - $116,610.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Jobcode: Reference SBJ-rjkove-18-224-38-170-42 in your application.