Manager, Ad Sales

Job Description

WBD China is looking for an energetic and experienced Sales Manager to join the China Advertising Sales team to drive the growth of the Advertising Sales business for China.

This pivotal role works across markets and clients to develop and execute sales strategies to maximize revenue while maintaining the integrity of the WBD brands. Ad Sales deals range from standard multi-market spot buys to customized multi-market integrated solutions including content production, promotional activities, and spot buys.

The ideal candidate will have a minimum 5 years of experience in media sales or advertising agency project execution. In addition to superb sales skills, she/he will have the ability to have good communications with advertisers and agencies alike and to collaborate internally with a wide range of functions centrally and in other markets to deliver the optimal deal.

Your Role

Client pitch phase:
• In partnership with the head of Advertising Sales SH team and the products team, create the advertising strategy for the various products and platforms.
• Qualify new prospects, gather requirement specifications, leverage WBD China capabilities and WBD Asia Pacific's suite of solutions and methodologies to structure, quote, propose, negotiate and close the sales.
• Work in collaboration with the China team and the Products and Advertising teams in the headquarters and other markets to structure, sell and deliver the optimal deal in a seamless manner.
• Participate actively in sales calls and pitch reviews, demonstrating excellent sales and closing skills.
• Conduct impactful sales presentations and apply return on investment and total cost analysis to sales situations.

Campaign/Deal fulfillment phase:
• Work closely with all relevant departments to deliver the deal seamlessly.
• Work with Commercial Operations and Distribution departments to ensure the execution of broadcasting commercial airtimes.
• Work with Products departments to ensure the execution of original content production.
• Work with Content Curation and Distribution departments to ensure the execution of broadcasting content.
• Work with Audience Development to ensure all marketing materials are executed.
• Work closely with relevant departments to monitor campaign progress and performance.
On-going:
• Proactively establish new contacts; develop and maintain good communications with clients/agencies/reps to grow the overall advertising sales business by managing and growing existing accounts.
• Work with Senior Management and Finance to develop regular forecast.

Requirements
• 5+ years of related sales experience in media or advertising agencies eg. brand content, integrated campaign planning, brand marketing, etc.
• Have good relationships and client resources in various industries preferred.
• Compressive understanding on branded content and in marketing/media/branding area.
• Huge passion for WBD.
• Self-driven person with good will to innovate and initiate projects, a big appetite to learn in a competitive environment.
• Loves creative and video. Believes in creative and video at the center of brand experiences and communities. Has the courage to embrace digital alongside linear.
• Loves making a difference and disrupt. Plays to win.
• Loves product innovation. Enjoys the complexity of linear alongside non-linear trading, new sales tools and products.
• Loves integrity and risk equally.
• Initiative / highly motivated / pro-active / efficient ability to take control and initiate ideas.
• A team player ready to support his/her colleagues to meet the overall target.

Capabilities
• Basic knowledge of the commercial brand, the media industry and advertising industry.
• Ability to understand integrated advertising / sponsorship opportunities.
• Ability to make PPT, Word, Excel to support the paperwork.
• Strong presentation and communication skills.
• University degree.
• In flow with the China zeitgeist and with millennials.
• Resilient.
• Good spoken and written English.

Jobcode: Reference SBJ-gq7381-13-58-121-189-42 in your application.