Lifecycle Marketing Technology Manager

Job Description

Warner Bros Discovery Max Streaming seeks a CRM MarTech Manager. The Manager plays an integral, cross-functional role within the global Max MarTech team. As part of the Max global rollout, you will serve as the point of contact to work with the EMEA marketing team to implement the central marketing tech stack, tools and capabilities to drive acquisition and support retention marketing efforts. You will work closely with the EMEA team and other global partners to define marketing communications and data use cases, building these requirements into the stack. You will design scalable solutions, collect and provide best practices, and share learnings, frameworks, and processes that can also be adopted globally.

Your Role Accountabilities…
• Work with regional Marketing and CRM Operations teams, Product and Technology to scale the marketing tech stack and capabilities to align with evolving CRM requirements.
• Provide solutions and platform and process support for CRM technology tools, including omni-channel orchestration platforms, data platforms, and other MarTech tools
• Identify and document CRM retention marketing activation and data needs for future go-to-market Max launches and key campaign and evergreen initiatives
• Stay closely aligned with the central MarTech and Data teams to develop repeatable, scalable solutions, including platform feature enhancements and data segmentation enablement

Qualifications & Experience…
• Experience in marketing technology or data product management.
• Experience working with CRM and cross-channel messaging tools, preferably Braze, Salesforce, or Adobe. Email channel experience required. Push, In-App, and SMS are a plus.
• Proficiency in creating/building data-driven marketing campaigns and/or journeys.
• Demonstrated ability to translate business and platform requirements into marketing campaigns.
• Must be able to prioritize and manage multiple projects and timelines.
• Experience in working with international markets and multiple cross functional teams.
• Experience implementing CRM and/or cross-channel marketing platforms a plus.
• Proficiency with SQL is a plus.
• Experience in Direct to Consumer business. Subscription and lifecycle marketing is a plus.

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-wp489y-18-116-85-34-42 in your application.