CRM Engineer

Job Description

CRM Engineer II - Hyderabad, India

Company Overview:
Warner Bros. Discovery, a premier global media and entertainment company, offers a differentiated and extensive portfolio of content, brands, and franchises across television, film, streaming, and gaming. The company combines Warner Media's premium entertainment with Discovery's leading non-fiction and international entertainment and sports businesses. Our goal is to excite audiences worldwide and we are on the lookout for passionate individuals who are eager to contribute to our mission of reshaping the future of media and entertainment.
Position Overview:
The CRM Engineer will build and oversee Customer Relationship Marketing campaigns to drive revenue for WBD. This position will join the Warner Bros. Studios Marketing Operations team that supports all brands in the Warner Bros umbrella including WB films in theatrical and home entertainment, DC studios, Consumer Products, etc.
This role involves developing and implementing CRM campaigns through emails, push notifications, and in-app messages, and requires close collaboration with Marketing and Operations teams. The ideal candidate should be highly organized, detail-oriented, and comfortable working in a fast-paced, evolving environment.

Responsibilities:
• Campaign Management: Lead the end-to-end process of CRM marketing campaigns, from conception through to analysis. This includes setting up and executing test plans, tracking, managing creative processes, routing campaigns for approval, and optimizing campaigns in real-time.
• Quality Assurance and Troubleshooting: Ensure the accuracy and quality of campaigns by proofreading, troubleshooting, and resolving any issues that arise during campaign execution.
• Performance Analysis: Analyze campaign outcomes and produce detailed reports making recommendations for future optimizations based on performance data.
• Strategic Planning: Maintain a clear and comprehensive marketing campaign calendar and facilitate ongoing testing strategies to enhance campaign performance.
• Reporting and Insights: Regularly gather and consolidate campaign data to present actionable insights and performance metrics to senior management.

Qualifications Required:
• 2-5 years of experience in email and mobile marketing or closely related fields.
• Proficiency with Salesforce Marketing Cloud, Braze, or similar CRM platforms.
• Strong understanding of HTML and templates for CRM communications.
• o Experience building customer journeys and knowledge of how to leverage lifecycle marketing principals to maximize CRM program ROI.
• Understanding of international privacy regulations (GDPR, CCPA, etc.) and how they impact CRM program strategy.
• Ability to analyze data and synthesize findings in utilizing tools like Excel or Tableau.
• Ability to manage multiple projects simultaneously in a deadline-driven environment.

Preferred:
• Experience in performance or direct response marketing, ideally within a large consumer-focused brand.
• Demonstrated experience driving key business KPIs through innovative approaches to CRM strategy and execution.
• Experience designing, implementing, and analyzing AB testing frameworks for CRM
• Working knowledge of SQL strongly preferred.
• Experience with data analysis in Python or R a strong plus.
• Interest in movies, games, and comics is a plus

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

Jobcode: Reference SBJ-gqwb2z-3-145-70-102-42 in your application.