Business Lead in Customer Data Project

Job Description

We are seeking a highly experienced and skilled Business Lead who will be responsible for developing and executing a strategic vision for leveraging Customer Data to enhance user engagement, advertising monetization, and user valuation. The ideal candidate will have a deep understanding of the intricacies of advertising sales, user segmentation, content personalization, marketing campaigns, and data analytics in the Digital Media environment.

Responsibilities:

Strategic Planning and Vision:
• Develop with Business Stakeholders a strategic vision for leveraging Customer Data to enhance user engagement, advertising monetization, and user valuation.
• Align Customer Data Project goals with overall business objectives.
• Translate business needs into actionable data strategies, goals, and tasks

Business Context Mastery and Alignment Across Departments:
• Deeply understand the intricacies of advertising sales, user segmentation, content personalization, marketing campaigns, and data analytics in the Digital Media environment.
• Bridge the needs of Ad Sales, Editorial Offices, Marketing, Analytics, and other teams concerning Customer Data.
• Understand the specific requirements and challenges faced by each business stream in the Digital Media environment.
• Facilitate collaboration and ensure data initiatives align with their goals and Customer Data Project Goals.

Data Governance:
• Create and execute Data Governance policies and procedures and guidelines related to Customer Data
• Integrate Data Governance solutions into business processes
• Active support for Metadata Management, Business Data Architecture, and Data Quality, aligned with the usage of Data Catalog for Customer Data.
• Ensure compliance with data privacy regulations.

Data Strategy and Execution:
• Coordination and management of activities related to the Customer Data Project,
• Collaborate with cross-functional teams to define data requirements and explore innovative ways to monetize Customer Data
• Collaborate with the Adsales and Traffic teams to develop combined Adsales data products utilizing Customer Data.
• Collaborate with Analytics teams to assess user valuation based on engagement, demographics, and behaviors.
• Leverage machine learning / AI (Artificial Intelligence) models to predict user preferences and interests.

Requirements:

Educational Background:
• Bachelor's or master's degree in technical or business area (cross-domain acumen required)

Skills and Competencies:
• Data Literacy: Proficiency in understanding and interpreting data.
• Technology: Good grasp and familiarity with Big Data and AI solutions.
• Data: strong understanding and knowledge of data governance and data management practices.
• Legal / Privacy: Comprehending the regulation that apply to digital environments
• Business Acumen: Ability to connect data insights to business outcomes.
• Communication: Strong verbal and written communication skills.
• Project Management: Experience in managing complex projects.
• Analytical Thinking: Ability to analyze data and derive actionable insights.

Experience:
• Minimum 7 years of relevant experience in project management (e.g., project lead, project manager)
• Proficiency in digital media and/or television environment required.
• Minimum 5 years of relevant experience in data-driven roles (e.g., business analysis, data strategy, marketing analytics).
• Experience with Customer Data Platforms (CDPs), Data Managment Platforms (DMPs) or similar tools.
• Previous exposure to advertising technology (ad servers, programmatic platforms) is advantageous.
• Having previous experience in Data Governance projects will be considered an advantage.

Leadership and Collaboration:
• Proven ability to lead cross-functional teams.
• Collaborate effectively with stakeholders, including executives, marketers, and technical experts.

We offer:
• B2B contract
• Hybrid work model, flexible working hours
• Possibility of purchasing private medical care and life insurance
• Free access to player.pl and HBO Max
• Internal initiatives in the media area, periodic movie shows in the office cinema room
• CSR activities: volunteering, eco & social initiatives

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-dynnqm-3-141-202-54-42 in your application.