Media Executive

Job Description

Media Executive - WALB

MEDIA EXECUTIVE (ASSO) - WALB

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WALB:

WALB-TV is the dominant #1 news station and award-winning NBC / ABC affiliate in Albany, GA. WALB began broadcasting on April 7th, 1954, becoming the flagship TV station of Gray Television. We service more than 40 counties across South Georgia, including two news bureaus in the cities of Tifton and Valdosta.

Job Summary/Description:

Do you have a strong competitive drive and determination to win? Are you a natural relationship builder and collaborator? If so, a fantastic opportunity awaits you at WALB, a media powerhouse located in Albany, Georgia. Bring your tenacity, great communication skills, and ability to close new business to WALB and get rewarded well for your efforts. You will have the opportunity to sell across all WALB digital and broadcast television platforms, providing advertising solutions to new customers that will help them generate sales and increase profitability. This is a fast-paced and fun environment that requires persistence, organization, creativity, and interpersonal skills.

Duties/Responsibilities include (but are not limited to):
• Achieve television and digital revenue goals set by the company by generating new business accounts
• Create and sell advertising campaigns and provide continuous service to advertising agencies and direct accounts.
• Assesses an advertiser's marketing needs and develops proposals & presentations to show how WALB can fulfill those needs through multi-media campaigns, commercial concepts, and/or promotional events.
• Maintains positive client and station personnel relationships.
• Makes presentations to advertisers' key decision-makers in written and/or visual form.
• Manages client-chosen solutions and provides excellent customer service to clients.
• Provides management with timely and accurate monthly, quarterly, and annual budget forecasts.
• Maintains an understanding of local market ratings, competitive media, station strengths, industry, and product knowledge.
• Create reports as needed
• Perform other job-related duties as assigned

Qualifications/Requirements:
• Bachelor's Degree preferred but not required
• 2 years of Sales experience OR a background/education in Business/Marketing/Digital Advertising
• Excellent writing and communication skills
• Ability to work independently and manage your time effectively
• Ability to use creativity to solve problems
• Ability to develop campaigns and motivate others
• A real desire to understand your clients and their businesses
• A thirst for ongoing learning: advertising, marketing, television, digital
• Experience selling digital products/strategies including audience targeting, social media, PPC, SEO preferred.
• Knowledge of presentation software, MS Office products
• Must have excellent time management and organizational skills
• Must be dependable and punctual
• Must represent company with professionalism and integrity
• Must maintain a high level of confidentiality
• Clean Driving Record-Must meet Gray Television's driving requirements and have a valid driver's license
• Reliable transportation and vehicle insurance required

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WALB-TV/Gray Media, Inc. is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-r16wmv-3-144-47-199-42 in your application.