Creative Strategist

Job Description

WHO WE ARE

Vox Media's Revenue organization handles advertising and marketing partnerships with brands and agencies, as well as lines of business in consumer revenue and commerce across the organization.

Vox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what's now, what's next, and what's possible.

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

Vox Creative is the custom content arm of Vox Media's advertising organization. We are a relentlessly adaptable content studio, tapped into the insights and scale of the most influential media brands in the US. We lead the industry by inserting advertisers into cultural conversations and embracing the unpredictable.

Creative Strategy sits within the Vox Creative organization, leading custom campaign conception, big thinking, and storytelling across a myriad of initiatives - the most critical being RFP responses and pitches. Our team has a mission to find that ''sweet spot'' that sits at the intersection of business objectives and creative solutions, and we aim to master the art of uncovering new narratives and fresh perspectives that tell powerful stories for our brands and our clients.

WHAT YOU'LL DO

A key player on the fast-growing team, the Creative Strategist's core responsibilities will include carving out creative solutions and innovations across Vox Media's full brand portfolio (Vox, The Verge, Recode, SB Nation, Polygon, Eater, Punch, New York Magazine, Intelligencer, The Cut, Vulture, The Strategist, Curbed, Grub Street, POPSUGAR, The Dodo, Thrillist, NowThis).

These include but are not limited to: content and products including Editorial, Social, Video, Experiential, Podcast and Tech innovations. With a talent for seeking out new formats, platforms and storylines, this individual is immersed in the digital media world in a way that allows them to consistently bring new solutions to the table, specifically designed to help grow the scope and quality of Vox Media's creative capabilities across the board in today's ultra fast-paced digital marketing landscape.

Responsibilities and key accountabilities:
• Create and pitch 360º programs across the brand portfolio, for a multitude of advertisers
• Work with sales team to create strategically sound communications ideas
• Present concepts to clients as needed
• Brief internal teams on the creative vision for every project
• Collaborate with on strategic thinking and planning for key accounts
• Utilize Vox Media data (from our Insights and research team) and qualitative insights from competitors, to create unconventional content ideas and strategies
• Develop a broad understanding of all Vox Media Brands: assets, platforms, products, capabilities and offerings

WHO YOU ARE

The Creative Strategist role on the Vox Media Creative Strategy team calls for a quick-witted, forward-thinking creative with the unique ability to fill the gap between multiple parties, platforms, brands and objectives - with sharp, original, creative solutions. The role requires a hyper-collaborative, highly-energetic individual with the capacity to think on their feet and operate with effective, superior written and verbal communication skills.

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We've hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.

Required skills:

Creative Writing: From a 360º campaign idea to a video treatment to writing pithy copy for a product, event, app, or other marketing initiative, you're an agile creative writer.

Content Development: You're a media-agnostic creative who can ideate in terms of integrated advertising campaigns, short and long form content, experiential/events, product design, outdoor/digital installations, and any and everything else. The world is truly your canvas.

Competitive Trend Hunting (Social) & Storytelling: Your social chops are on point - your friends turn to you for the latest and greatest of what's happening on the Internet and every existing and emerging platform.

Innovation: You can think beyond content to break the mold and blur the lines between advertising, content, technology, interactive experiences… and beyond.

Insights Analysis: You're a creative and a strategist. You understand the value of insights and you can leverage these insights to create a unique story across any format.

Experience:
• 2+ years copywriting or content experience. Advertising/Brand, Branded Content, or Editorial writing experience, with a portfolio to share. Mix of publisher and brand/agency experience is a plus.
• Some experience in working in collaborative sales processes, including the interaction required in an advertising sales environment
• Proven and tested ability to juggle multiple projects, deal with multiple personalities, and maintain a positive attitude through it all
• Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by Vox Creative
• Have the ability to evangelize Creative Strategy to internal stakeholders and clients

Helpful, but not required: You're into gaming, sports, or tech - and have the cultural know-how to infuse your passions into your work.

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We've hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.

WHERE YOU'LL WORK

NYC or Remote

PAY TRANSPARENCY

The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.

Pay Range

$72,000 — $82,000 USD

Jobcode: Reference SBJ-gmnyx6-18-225-72-113-42 in your application.