Campaign Manager

Job Description

ViacomCBS Streaming is a division of ViacomCBS that encompasses both free, paid, and premium streaming services across the VCBS portfolio.

The Ad Operations team's primary goal is to grow global revenue in partnership with direct sales, programmatic direct, and internal buy-side marketing teams. We work closely with teams throughout the organization (including media, sales, product, marketing, analytics, and pricing), providing ad operations expertise to drive consistent and scalable campaign execution. We strive for best-in-class operational excellence and take pride in our craft.

Role Details:

In this role, you will be a key contributor to our Ad Operations team, supporting the VCBS portfolio. The Campaign Manager will have the unique opportunity to own publisher ad operations for strategic initiatives. You will take ownership of flawless online advertising campaign executions across a myriad of placements and platforms including display, mobile, and video. The ideal candidate will be focused, detail oriented, accountable, and can bring an ownership mentality to the table. Ability to break down and communicate complex technical, operational information to non-subject matter experts is a big plus.

Your Day-to-Day:
• Set up and manage direct digital advertising campaigns; focusing on timely, accurate implementations, and full campaign delivery
• Ensure all creative asset specifications and ad policies are met before launch of new executions
• Monitor, analyze and optimize campaign performance against delivery and KPI objectives
• Proactively conduct in-depth QA through the use of debugging tools
• Troubleshoot creative issues, implement custom executions, monitor under/over delivery issues, optimize for viewability, address brand safety concerns, and be knowledgeable about site ad tagging logic to address ad disruption escalations
• Establish and successfully handle implementation timelines to all internal stakeholders
• Coordinate asset hand-off with client and internal teams; while proactively communicating updates and setting expectations with all stakeholders

Key Projects:
• The Campaign Manager will continuously hone project management skills throughout the creation and scheduling process of custom, integrated campaigns in partnership with various internal and external teams
• Provide suggestions on novel ways to improve current Ad Operations processes and procedures to enhance team excellence.
• Join kick off calls with clients to understand advertising specifications and discuss custom or complex executions
• Build first hand knowledge of publisher side advertising technology in order to consult with partners on best practices
• Staying educated on key developments in the rapidly changing digital advertising ecosystem. (e.g Viewability, brand safety, invalid traffic etc.) and utilize that knowledge to update or build new processes that support changing industry needs

Qualifications:

What you bring to the team:

You have –
• Minimum 2 years experience managing digital advertising campaigns
• Proven experience with ad serving platforms (i.e. DFP/GAM)
• Demonstrated ability to think critically and solve complex problems
• Extreme attention to detail
• Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)
• Possess strong organizational, verbal and analytical skills
• Excellent communication and interpersonal skills
• Proven ability to see the ''big picture''-- Recognize and prioritize concurrent projects with different timelines to maximize revenue and client satisfaction

You might also have --
• Experience with third party ad serving technologies (such as DCM, Celtra, Clipcentric, etc.) is strongly preferred
• Knowledge of Rich Media, Video Encoding, HTML5
• Knowledge of web page composition and analytics
• Good understanding of HTML, CSS and Javascript
• Knowledge of Programmatic advertising
• Experience with Content Management Systems

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current US employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Jobcode: Reference SBJ-d8o83x-18-117-196-184-42 in your application.