Manager, Global Brand Marketing

Job Description

Responsibilities

About Us

Universal Pictures Home Entertainment (UPHE) markets and distributes NBC Universal's film and television offerings across transactional digital and disc formats worldwide. Distributed lines of content include contemporary and classic productions within the company's expansive entertainment catalog, spanning properties from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, Universal Media Studios and Peacock, as well as from select third-party partners.

UPHE distributes through its own operations in parts of North America, Europe, Asia Pacific and South America and through a variety of licensee partnerships across major territories around the world. The Company is leading the way in exploring innovative technologies and in developing and adapting dynamic new windowing strategies and other initiatives for the evolving global home entertainment market.

Its vast 4,000-plus title catalog is among the largest and most celebrated in the industry, comprising a wide variety of titles and genres. Among its most-prized properties are such franchise as The Fast and the Furious, Jurassic, Despicable Me, Minions, Mama Mia!, Downton Abbey, Shrek, Back To The Future, Jaws, E.T. the Extra-Terrestrial and the legendary classic monster movies; recent films including Wicked, Oppenheimer and The Super Mario Bros. Movie; as well as such acclaimed television series as the Chicago and Law & Order franchises and The Office.

In addition, UPHE is committed to fostering diversity, equity, and inclusion (DE&I) within its operations and content. As part of Universal Pictures, UPHE benefits from the company's comprehensive DE&I initiatives, which aim to create an inclusive environment both on-screen and behind the scenes.

Job Description

Universal Pictures Home Entertainment entertains audiences around the world, focusing on the transactional in-home business across physical and digital releases of new and library film and television shows. The global brand marketing team is responsible for developing product and marketing strategies for home entertainment consumers across new release, catalog, and television product. The brand manager is responsible for the ideation, development, planning and execution of new release home entertainment titles with additional opportunities and marketing initiatives.

Responsibilities:
• Collaborate across the organization to ensure that studio and internal stakeholder needs are being met as it relates to DreamWorks animated and other theatrical new release titles.
• Maintain timelines for release plans including proactively building agendas for regular calls and track deliverables.
• Manage communication between all relevant parties across both the department as well as the wider divisions across the NBCUniversal portfolio
• Owner of the Marketing P&L. Gather cost information from cross-functional teams, perform analyses, and secure approvals from stakeholders. Develop sales goals and spend recommendations by looking at performance of comp titles and adjusting for market and other factors. Ensure projects come in on budget and profitability is maximized
• Develop marketing briefs and creative asset requests, ensuring that all project creative materials are executed according to strategy. Support International physical and digital teams to greenlight titles, initiate the creation of needed assets, and approve requests. Work closely with SDS (a joint venture who handles sales, manufacturing, and other functions for our physical business), brand partners, creative teams, third party studios, and more to oversee execution.
• Lead dialogue on projects at marketing team meetings. Discuss upcoming deadlines and share latest updates and foster conversations between teams to ensure projects are working smoothly and timely
• Create and distribute sales sheets and presentation slides. Pitch films and marketing campaigns in various venues, from informal calls to large-scale sales meetings.
• Set up and maintain titles in UPHE systems. Work with the Operations, Creative and Finance teams to create item numbers, component numbers, and project codes. Ensure that legal rights are documented. Maintain proper records of key information. Must have some comfort with accessing new platforms and internal software tools
• Additional duties as assigned

Qualifications

Basic Requirements:
• Bachelor's degree, particularly in marketing or business or supplemented with equivalent work experience
• Minimum of 3 years of experience in consumer marketing, project management, strategic planning, analytics, and/or media planning
• Ability to lead strategic initiatives in a consumer-driven business
• Excellent computer skills including Microsoft Teams, Outlook, Word, Excel, PowerPoint, SharePoint

Desired Characteristics:
• Excellent communication and presentation skills; able to communicate complex ideas simply and clearly.
• Ability to think creatively and problem solve independently
• Embraces the NBCU values of ownership, pioneering spirit, teamwork, creativity, integrity, and inclusivity.
• Self-starter who is looking to grow in this role.
• Passionate and has interest in entertainment, filmed content, home entertainment and the expanding global entertainment marketing industries.

Additional Requirements

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $80,000 - $100,000 (bonus eligible)

Jobcode: Reference SBJ-d8y09x-3-143-23-103-42 in your application.