Media Planner

Job Description

Universal Music Group is seeking a media planner to support Capitol Christian Music Group frontline and catalog repertoire on a global scale and as a liaison between CCMG and UMG Central. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable in Christian/Gospel music and on all digital media outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms.

Responsibilities
• Collaborate with Media Buyer from UMG Central team to support Capitol Christian Music Group paid media efforts, including media planning, reporting and analysis, best practices, and ensuring teams are aligned on KPIs
• Develop and plan paid media campaigns across social, video and programmatic platforms
• Identify target audiences and analyze their characteristics, behaviors, and media habits
• Build custom audiences and data sets for targeting in DSP's
• Manage and track approved media budgets
• Research trends, innovations, and changes that effect media buying
• Analyze campaigns and compile overall reporting to overall team
• Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, etc.
• Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
• Understand pixel implementation on websites for data collection and conversion tracking
• Monitor media for pacing, delivery, placement, and flight dates in tandem with the media buying team.
• Purchase and organize traditional advertising buying
• Perform other duties as requested by the Director of Digital Marketing

Qualifications
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
• 1-2 years media-related/agency experience and media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.
• Confidence in written and verbal communication skills in client-facing environment
• Knowledge of traditional media buying (TV, Radio, Print & OOH).
• Experience buying through Facebook, Google AdWords, TikTok, Twitter, Snapchat and other DSPs
• Understanding of Google Shopping Campaigns, Facebook Catalog Manager, Google Tag Manager, social pixels and Shopify
• Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
• Experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
• Experience driving eCommerce revenue growth and online lead generation with paid media
• Able to analyze and build compelling reports that include ROI and learnings that are applicable to various label departments.
• Passionate music fan with knowledge of the Christian and Gospel music industry

Perks Playlist:
• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

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Jobcode: Reference SBJ-re6735-18-222-164-11-42 in your application.