Manager, International Marketing

Job Description

How You'll CREATE:
• Develop and execute global marketing strategy for a roster of Hip-Hop/R&B artists, with a heavy emphasis on digital and creator strategy.
• Work in tandem with the International Digital Strategy team to develop targeted campaigns that drive efficient and effective growth across all platforms – DSP, social, and beyond, with a heavy emphasis on creator strategy,
• Develop local UMG affiliate relationships while also developing direct partner and tastemaker and influencer relationships across key territories.
• Create and execute artist branding, marketing materials and original content specific to each campaign.
• Collaborate with key internal stakeholders across Digital Strategy, A&R, Revenue, Product Development, TV & Film Licensing, and Artist Management to support the artist's brand.
• Proactively communicate goals and project analysis internally as well with all international affiliates and artist management.
• Regularly interface with artist management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
• Understand and analyze the constant flow of streaming, social data, as well as traditional media, where applicable, adjusting marketing strategies accordingly.
• Planning and budgeting of international promo trips as well as touring schedules
• Fielding interview and press requests to secure international exposure

Bring Your VIBE:

Skills/Abilities:
• Very strong communication and interpersonal skills – verbal, face to face, written
• Organizational skills – ability to balance conflicting priorities of a portfolio of artists recognizing the degree of urgency required.
• Ability to demonstrate required flexibility and initiative to successfully network and develop relationships with artist managements and affiliates.
• Strength of character and resilience to deal with wide range of music
• Willingness to work flexible hours and travel world wide
• Creative imaginative thinking and open minded to unconventional ideas

Experience:
• Expertise in the digital world, with an emphasis on creator strategy
• Knowledge of International Hip-Hop/R&B space
• Extensive International travel

Education:
• Bachelors Degree required.

Perks Playlist:
• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

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Job Category:
Marketing, Streaming & Digital Media

Salary Range:
$64,480 - $109,590

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Jobcode: Reference SBJ-gkjp24-3-21-46-24-42 in your application.