Fight Pass Business Analyst

Job Description

The Role and What You'll Do:

The Digital Business Analyst collaborates with UFC's digital distribution teams and partners (including iOS, Google, etc.) to conduct platform and transactional analysis. This includes researching and analyzing acquisition, churn, and purchase habits to develop recommendations for in-app promotions, social media, marketing and other growth opportunities.
• Collaborates with TVoD, SVoD, AVoD / FAST channel platforms and Google Analytics to be a key resource across UFC's Digital PPV, Fight Pass, and Digital Content departments.
• Works closely with distribution partners on data analysis and presents findings and recommendations to leaders.
• Develops strategies to drive app downloads, tests creative on app store fronts, and partners with international teams to localize app store experience.
• Manages weekly, monthly, and quarterly reports of TVoD, SVoD, and AVoD business.
• Builds and maintains reports and presentations to communicate performance to leadership.
• Ad hoc assignments, including quantitative analysis, top-of-funnel acquisition trends, and digital KPI's including acquisition, retention, and churn modeling.

You Have These
• Bachelor's degree in Finance, Business Administration, or Data Science preferred.
• 2 years' experience in Digital Analytics and Strategy, Digital Business Intelligence, Data Sciences, or as an analyst for a tech company or OTT service.
• Must have advance skills in Excel.
• Familiarity with PowerPoint and other Microsoft platforms.
• Familiarity with Apple App Store Connect, Google Play Store, Google Analytics, and digital KPI's including acquisition, retention, and churn modeling.
• Ability to communicate effectively, orally and in writing, with individuals at all levels of the organization.
• Excellent attention to small details.
• Ability to maintain discretion and confidential information.
• Ability to work autonomously.

TKO unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.  

TKO is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Jobcode: Reference SBJ-gw699n-3-15-224-158-42 in your application.