Social Media Team Lead, Hub Southern Europe

Job Description

Social Media Team Lead, Hub Southern Europe (W/M/NB)

Ubisoft's 19,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players' lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.

Job Description

In this role, you will :
• Manage a team of social engagement managers and of a regional creative manager in the different countries of the region: definition of roles, onboarding, monitoring of performance and evolutions.
• Identify social trends in each and definition of a local tone of voice and of an editorial strategy for R6, AC and Ubisoft channels in order to bring proximity with audiences and optimise reach & engagement.
• Guarantee follow-up of the Social Media process defined by central teams and publishing of content provided by Central teams
• Monitor performance of the content through quantitative KPIs as defined by always-on program and through qualitative overview, share feedback & suggestions to central teams and optimise local strategy accordingly.
• Share feedback to central teams in order to improve overall efficiency (Tools, process, tagging, distributed global content, etc).
• Own management of external agencies and /or of a freelances network.
• Management of a local social budget and reporting to central Social Media teams and to Finance.
• Be the primary operational contact for 1st party partnerships and amplification opportunities
• Be the main contact to initiate and follow local strategic partnerships

Your main KPIs will be the following :
• Social Reach & Engagement per platform.
• Cost per Reach for content created externally
• Global Content Adoption Rate
• Tagging Rate
• Reach and engagement rate of local content in region
• Share of local content in region
• Reach and engagement of your content shared in other regions / territories.

Qualifications

To succeed in this role, you need :
• Proven experience in management, both with operations and creative talents.
• Social trends & content knowledge / sensitivity.
• Knowledge of marketing as a whole and strong expertise in social media / Digital Marketing.
• Capacity to handle quantitative reporting based on KPIs provided by social media channels while balancing with qualitative insights.
• Collaboration skills in a constantly evolving landscape and international environment
• Communication and presentation skills
• Capacity to represent Ubisoft in a professional manner with external partners and to negotiate / collaborate with them.
• English fluent

Safety & Inclusive responsibilities
• Everyone at Ubisoft is expected to be caring, respectful and inclusive, and as a manager, you have an additional responsibility to make this happen and show the example.
• You care for your team members and commit to challenge your own bias and adapt your approach to make the most of all forms of diversity.
• You consider wellbeing and safety (physical and psychological) a priority, so support each other and show empathy in all situations.
• You immediately address any form of harassment and bullying, taking appropriate measures to prevent them from happening again.
• You demonstrate care for people, express inclusive behaviors and foster a safe & respectful work environment

Jobcode: Reference SBJ-d5q560-3-144-48-72-42 in your application.