SEO Content Manager

Job Description

SEO Content Manager (24 month FTC)

Location: London, UK

Division: Ticketmaster UK and IE

Line Manager: Head of Content

Contract Terms: 24 Month FTC, 40 hours per week

THE TEAM

Ticketmaster UK, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce and artist management. The Ticketmaster Marketing team drives customer engagement via our Content, CRM and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

THE JOB

The core role of the SEO Manager is to help create and implement a data-driven content strategy which drives incremental growth in Ticketmaster's organic reach & share of voice within specific target verticals.

Reporting in to the Head of Content the SEO Manager will occupy a unique and pivotal role within special projects. You will assist the content team in driving reach and engagement via fully optimised, unique copy based on thorough keyword and competitor research. You'll also be responsible for pulling performance reports and providing insights into the development of these pages and the success of your wider strategy. This is a unique opportunity to become a thought leader, suggesting new and innovative content ideas and SEO strategy across multiple page types based on your findings, while working with a team of best-in-field editors and writers.

You'll need to be web-savvy, strategically minded, creative, and possess a flare for writing engaging and interesting copy across all genres of live entertainment, with a specific focus on theatre, musicals, comedy and days out.

Ticketmaster UK is part of Live Nation Entertainment, the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show. Live Nation Entertainment incorporates various high-profile brands including Ticketmaster, Academy Music Group (AMG) and Live Nation Music.

WHAT YOU WILL BE DOING
• Proactively work on bespoke projects to develop Ticketmaster's search engine visibility, particularly across theatre, musicals, comedy and days out
• Identify SEO gaps and devise solutions
• Writing multiple short- and long-form copy about Ticketmaster events and listings with Search Engine Optimisation at the core
• Working closely with the International SEO team on keyword analysis projects
• Research for individual listings and developing content around these findings
• Engage and enthuse wider stakeholders by demonstrating the SEO impact of your initiatives
• Continued analysis of data to ensure sure we're picking up on emerging search trends

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• Proven experience in an SEO role for an editorial, content marketing or media organisation
• Experience using a CMS (content management system), particularly WordPress and Prismic
• Educated to degree level in Journalism (or a related subject)
• Experience using SEMRush is highly desirable
• Excellent up-to-date knowledge of SEO trends
• Ability to use Microsoft office software packages to a competent standard
• Experience with Salesforce is desirable but not essential

YOU (BEHAVIOURAL SKILLS)
• Organised, self-motivated and capable of working on own initiative
• Enthusiastic, confident and able to communicate at all levels
• Ability to work effectively as part of a team
• Meticulous attention to detail
• Strong creative skills
• Excellent verbal communications skills
• Demonstrable creativity and innovation in a business context relevant to the role

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

Holiday Closure Notice

Ticketmaster will be closed for a couple of weeks during the holiday break, with operations resuming on 6th January 2025. While we may not respond during this time, we will review your application and be in touch as soon as we return. Thank you for your understanding, and we wish you a wonderful holiday season!

If you would like to be considered for this role, please submit your application by 6 January 2025

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Jobcode: Reference SBJ-gp9npx-3-137-171-168-42 in your application.