Senior Analyst, Data & Dashboard

Job Description

Live Nation Entertainment is the world's leading live entertainment company, comprised
of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. 

THE TEAM

We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.

The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.

THE ROLE

The Senior Analyst, Data & Dashboard will lead data enablement and dashboard projects for
optimal usage and consumption of data assets for Live Nation Concerts marketing teams. They will be responsible for ensuring the accuracy, usability, and accessibility of data utilization deliverables. They will provi de the best dashboards and reporting tools for business stakeholders across the organization.

The position will design and develop exceptional Tableau dashboards that are user-friendly, visually appealing and tailored to meeting the specific needs of stakeholders. This person will e nsure that dashboards provide actionable insights and facilitate data-driven decision-making. This person will be the Tableau and dashboard subject matter expert and will mentor and guide analysts on all aspects of designing, developing, and maintaining Tableau dashboards. They will have a deep understanding of Tableau capabilities, addressability, usability best practices, and tips and tricks to help others develop better and more efficient dashboards.

This position will support the consolidation of data pipelines, provide best practices in data governance, and share their understanding of efficient data models that are tailored to the business. They will investigate data issues and anomalies, conducting root cause analysis to ensure data accuracy and reliability and work with Data QA analyst for long-term solutions.

They will be the liaison among different functional teams and provide high-quality data and dashboard support for marketing teams. They will have a deep understanding of business needs and challenges, proposing both short-term and long-term solutions that leverage data analytics to drive strategic initiatives . They will lead projects from conception to execution with minimum to no supervision , coordinating efforts across teams to ensure successful implementation of data initiatives that align with busin ess
objectives .

The ideal candidate will be an expert in data utilization d e liverables , solution-oriented, curious, and always be on the lookout for value-added initiatives . There will be a significant amount of ownership and opportunity to lead high-profile projects and deliver high impact data products.

This person will report to the Senior Marketing Data Analytics Manager.

WHAT THIS ROLE WILL DO
• En sure the
optimal usage and
optimal consumption of analytics dashboards.
• Increase the visibility and reliability of every layer of transformations in Tableau , including server and cloud.
• Increase the addressability of data assets connected to Tableau server for optimal performance.
• Design and conduct the best way of utilization Tableau and upstream tools .
• Support, promote and adhere to the dashboard program.
• Refine the existing dashboards and provide suggestions for better usability and efficiency.
• Be the Tableau and dashboard subject matter expert - mentor Marketing Analysts and support them with dashboarding best practices, state-of-the-art de sign and optimization to help our entire team deliver the best dashboards possible.
• Design, develop, and maintain Tableau dashboards and reports that provide actionable insights.
• Maintain updated Confluence dashboard documentation for all released Tableau dashboards.
• Maintain the integrity of dashboards by validating and ensuring the data being provided from the data enablement team is correctly represented in dashboards.
• Ensure compliance with data governance and data security requirements while developing Tableau solutions.
• Troubleshoot and perform data quality checks to ensure the highest level of accuracy in dashboards and reports.
• Enable new and high-quality data and reporting assets to meet evolving needs.
• Collaborate with business stakeholders to understand their objectives , pain points , and gather their requirements and expectations.
• Investigate the data issues and anomalies raised by various stakeholders and follow up with clarification, root cause and actionable solutions.

WHAT THIS PERSON WILL BRING:
• Bachelor's degree from an accredited university or college ideally in business or quantitative subject (e.g., Computer Science, Marketing Science, Marketing Analytics, Business Analytics, etc.).
• 3+ years of work experience in data integration, profiling, monitoring, and validation.
• 3+ years hands-on experience as a Tableau Developer or in a similar role, preferably working with media and CRM marketing performance data.
• Demonstrated experience in designing effective data visualizations that enhance user engagement and drive insights.
• Proficiency in data analysis and programming languages such as SQL, Python, preferred.
• Understanding of key media performance data and metrics including ROAS, ROI, CAC, Contribution Margin, etc.
• Understanding of key CRM performance data and measures and metrics including deliveries, click rate, unsubscribe rate, conversion rate, etc.
• Strong verbal and written communication and data presentation skills, including an ability to effectively convey concepts to both technical and non-technical teams.
• Strong analytical and problem-solving skills with focus on quality and attention to detail; able to develop and use structured approaches to identify root causes and recommend resolutions.
• High level of autonomy in a global, fast-paced environment, with excellent time management skills to resolve multiple interrupt-driven priorities concurrently.
• Committed and able to adapt quic

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Jobcode: Reference SBJ-r7x739-18-118-144-98-42 in your application.