Integrated Marketing Manager
Live Nation
Sydney, Australia
About us:
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
Secret Sounds Connect is a full-service creative agency within the Live Nation Entertainment network. Secret Sounds Connect specialises in creating custom marketing programs and activations that help shift the dial for brands. We live at the intersection of entertainment, music, and media, making brands part of the cultural conversation through original content, live experiences, partnerships, and digital engagement.
Passionate and driven, with an entrepreneurial spirit. Strategic, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
This position is a 12-month fixed-term full-time contract position.
The role:
Reporting to the Account Director, the Senior Account Manager manages Live Nation and Secret Sounds client accounts across a range of music sponsorship campaigns.
The Senior Account Manager will be skilled in understanding client needs and translating key strategic objectives into campaigns rooted in music that come to life throughout the fan journey.
You are responsible for managing the client with an innovative and solutions focused approach to delivering complex brand partnerships and developing long term partner relationships.
You are responsible for managing the agency response workflow - from strategy, to pitch, to execution. You are confident and skilled at managing complex priorities and requirements across contracts and campaigns.
You are responsible for leading our client partners in developing exceptional sponsorship-driven platforms to help them accomplish their business objectives and deliver exceptional ROI.
You are passionate about music and culture and are fueled to amplify brand partnerships.
Responsibilities:
• Primary day to day relationship owner of a suite of dedicated clients across a range of campaigns
• Manage end to end client campaigns including; account management, internal and external stakeholder engagement and coordinating agency workflow
• Execute brand partnership campaigns and manage event integration deliverables
• Communicate client's goals, needs, requirements and requests and translating into detailed agency briefs in collaboration with your teammates
• Manage pitch response process with internal teams ensuring brief responses meet client KPIs and campaign strategy
• Develop and implement strategic plans to grow your accounts
• Contribute to the creative idea generation for all clients that will deliver ROI
• Client budget management
• Support client campaigns at events - acting as a key on ground contact for clients where required
About you:
• 3+ years account management experience within creative agency or a similar role in a media publisher or experiential agency
• Ability to work autonomously and hit the ground running in a dynamic role
• Campaign management and event related experience
• Demonstrated experience as the primary relationship owner with gold standard clients
• Comprehensive understanding and experience in the digital and social media landscape
• Excellent written, verbal communication and relationship building skills
• Excellent attention to detail
• You will need to be available outside of usual business hours during peak event periods
• Ability to work collaboratively with internal agency teams including creative and experiential
What we offer:
• Flexible working environment.
• Ticket perks to our events.
• Health & Wellbeing programs.
• Paid parental and volunteering leave.
• Investment in your personal career development.
• Be part of a global, innovative and exciting business!
Sound like the role for you? To apply, please click on the apply link and submit your resume and a cover letter telling us a little more about yourself!
Equal Opportunities: We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
#LNAPAC
Jobcode: Reference SBJ-gmm2km-3-139-70-15-42 in your application.
Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.