Integrated Marketing Manager

Job Description

THE TEAM

Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce, and artist management. The Ticketmaster Marketing team drives fan-centric initiatives via Content, Product Marketing, Partnerships, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

THE JOB

Ticketmaster is looking for a strategic, results oriented Marketing Manager to join our North America Marketing team. In this role, you'll take the lead in developing integrated marketing campaigns across our key lines of business (NFL, NBA, NHL). You will leverage your marketing experience to design full-funnel marketing campaigns to generate growth across key categories and support with fan journey optimizations. You will play a key role in shaping the brand narrative for Ticketmaster in the US and ensure impactful fan-facing communication with consistent tone of voice for the brand.

You are excited about the chance to be part of a growing an evolving organization and have strong experience in integrated marketing. You're a natural collaborator, and enjoy working with a variety of teams, to gather information and work towards common goals. Stakeholder management is a strength, and you're great at having a balanced, while still pragmatic approach that will challenge the status quo.

As the category marketing manager, you'll have the opportunity to build marketing strategies and campaigns based on category insights, channel performance and analytics. You will be working with our media strategy & planning team along with category management on defining projects with specific KPIs to deliver against business priorities.

WHAT YOU WILL BE DOING
• Develop strategic and integrated category marketing plans using owned, paid and earned media channels that drive revenue growth and new customer acquisition.
• Collaborate with partners on research and insights work to inform marketing strategy and communication
• Work cross-functionally to help connect the dots across Category Management, Media Planning, Partnership Marketing and Creative teams
• Leverage performance insights to inform strategies for future campaigns
• Collaboration with in-house Media Strategy & Planning on channel strategy and asset optimization
• Support go-to-market strategy planning for Product Marketing launches
• Develop marketing playbooks for key categories including NFL, NBA, NHL, Arts & Theatre
• Work with external agencies to develop creative concepts including management of budget to ensure effective roll out of campaigns

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• 5+ years of experience in integrated marketing and / or brand marketing
• Bachelor's degree in Marketing or a related field
• Understanding and experience with creation of integrated campaigns across all marketing channels from digital, social media, paid and earned media (secondarily, offline channels such as traditional TV, Radio, OOH)
• Knowledge of and passion for sports, music and/or popular culture, marketing trends, tech and digital/social media
• Comfort with analyzing large data sets, interpreting primary and secondary consumer research; and sales & performance data
• Strong competence in Google Drive, Microsoft Word, Excel and PowerPoint
• The ability to effectively communicate with all employee levels

YOU (BEHAVIORAL SKILLS)

The ideal candidate is a high-energy, strategic, and motivated individual, possessing a strong sense of urgency with a track record of success.
• Ability to work effectively as part of a team
• Excellent communications skills
• Good time management skills with an ability to plan and prioritize competing work demands
• A highly motivated individual who takes pride in delivering work to the highest standard of excellence
• Ability to take the reins on any project and the resourcefulness to find the answers you need to get the job done
• Knack for building rapport and maintaining ongoing relationships with a wide variety of people inside and outside your sphere of influence
• Talent for designing and delivering high-impact assets that engage customers while maintaining true to the company's brands
• Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

Jobcode: Reference SBJ-r06z11-18-221-227-158-42 in your application.