Head Of Social Media

Job Description

jOB DESCRIPTION – HEAD OF SOCIAL MEDIA

Location: Farringdon, London (hybrid)

Division: Ticketmaster UK

Contract Terms: Permanent, 40 hours per week

Closing Date of Applications: 16th August 2024

THE JOB

Ticketmaster UK, part of Live Nation Entertainment, requires a highly skilled, dynamic and accomplished Head of Social Media to the join the team.

The Ticketmaster Marketing team drives customer engagement via our Social, Content, CRM and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

Reporting into the VP Marketing, you will play a critical role in building and managing Ticketmaster's online social platforms, engaging with fans and driving business goals via these channels. Leading on the creation and implementation of the Social Media strategy for the UK and Ireland you you will oversee a team creating compelling, engaging content across our social channels. You will also explore the development of channels and new ways of collaborating with influencers, developing social media champions across the team to help shape our strategy, keeping a close eye on new and emerging trends and best practice approaches.

WHAT YOU WILL BE DOING
• Create and execute a comprehensive social media strategy for the UK and Ireland that aligns with marketing and business objectives.
• Build, lead, and manage a team of talented professionals including personal development, coaching and self-assessements, to ensure seamless operations and strategy execution.
• Plan and execute social media campaigns and promotions to increase brand visibility and achieve specific marketing goals.
• Work closely with and communicate regularly with the wider marketing team including Marketing Management team, Performance Marketing, Content and CRM leads to ensure delivery of the Marketing OKRS and business priorities.
• Monitor and analyse social media metrics and OKRs, providing insights to optimise strategies and demonstrate ROI.
• Monitor social media trends and regular competitor analysis, including developments in design, applications, strategy and innovation to ensure we lead in these areas.
• Create reporting and insights on performance, successes, key learnings to stakeholders and leadership.
• Ensure the brand's voice, values, and messaging are consistent across all social media channels.

YOU
• Proven track record of successfully leading social media campaigns in the Entertainment industry, with ability to adapt content to balance brand TOV, client needs and industry best practices.
• Strong leadership and team management skills, with the ability to motivate a team to achieve the best results.
• Excellent written and verbal communications skills.
• Advance decision making skills with proven ability to drive direction and alignment with cross-functional teams.
• Strong interpersonal skills, experience working across different teams to inform and produce content.
• Enthusiastic, self-motivated individual with proven ability to work on multiple projects simultaneously.

REQUIREMENTS
• Proven years of experience in a Social Media role.
• Experience managing direct line reports, including hiring and developing a team.
• Advanced knowledge of social media platforms including TikTok, X, Meta, Instagram and YouTube.
• Advanced knowledge in social monitoring tools including Sprout.
• Experience and expertise in video-led content, including shooting and editing.
• Strong experience of Google Analytics.
****Closing Date of Applications: 16th August ​2024****
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

#LI-JCK #LI-Hyrid

Jobcode: Reference SBJ-r162ym-18-191-103-10-42 in your application.