Ancillary Product Manager

Job Description

THE JOB

The Ancillary Product Manager will be responsible for the oversight of consistent guidelines and application thereof, for Ticketmaster (presale/upsell) and onsite revenue opportunities for Venue Nation, including but not limited to Premier Parking, Lawn Chairs, Fast Lane, VIP Club/Lounge, Camping, Future Ticket Sales, On Site seating upgrades, bundling of products and other ancillary revenue upsells as assigned. The Ancillary Product Manager will spend time in many of our venues across the country ensuring that consistent guidelines and best practices are followed to drive ancillary revenue sales.

WHAT THIS ROLE WILL DO
• The Ancillary Product Manager will be responsible for assisting the Head of Ancillary Products and Pricing/Ticketing team on marketing, pricing, and revenue management for all concert events for all ancillary revenue products.
• Upsell Management- The Ancillary Product Manager will be trained in the use of Ticketmaster to assist the box office managers with building upsells for shows, including but not limited to Premier Parking, VIP Club/Lounge, Lawn Chair Rentals, Bundled Packages, Reserved Lawn, Camping, and other Ancillary products.
• Pricing strategies: The Ancillary Product Manager will be responsible for discussing and implementing pricing strategies and national learnings for each show. The manager will converse with the GM's and Leadership of Clubs/HOB's/Region Leaders on best practices, dynamic pricing, and revenue execution as shows play off.
• The Ancillary Product Manager will be responsible for creatively finding new revenue streams for Venue Nation facilities.
• The Ancillary Product Manager will work with the Head of Ancillary Products, General Managers and national venue marketing team to drive meaningful upsells on each event through click-throughs on fan journeys and other promotions.

Skill Sets required
• Business acumen
• Data-driven / metrics-driven
• On Site knowledge of venue products and revenue opportunities
• Innovative and Creative
• Love of being in our venues, with our Band Members.

WHAT THIS PERSON WILL BRING
• Working knowledge of local and regional markets, concerts operations, computers (Windows environment, spreadsheet, databases, word processing) and guest relations.
• Skilled in interpersonal communications, organizational concepts and financial knowledge.
• Ability to delegate, follow up, relate to staff and guests and clients in a positive effective manner.
• Three to five years of experience in the concert industry.
• Ability to walk and stand for long period of time.
• Ability to lift and carry objects up to 35 pounds.
• Flexible Schedule (days/nights, weekends).
• High school diploma required.

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

Jobcode: Reference SBJ-d2wv0y-13-59-76-150-42 in your application.