Director Of Digital Content

Job Description

WXIA-TV (11Alive), TEGNA's NBC affiliate in Atlanta, is searching for a digital news leader and innovator to grow audience and direct creation of local news content across digital, mobile app, OTT and social media platforms.
The Digital Director works with other newsroom leaders to oversee daily news editorial decisions while also setting strategic goals for the newsroom. This includes managing breaking news coverage, special project content, franchise support and directing strategy for 11Alive.com as well as our mobile app, social media, SEO, OTT/streaming, push alerts, voice platforms, newsletters and more. This person will play a key role, together with the director of content, in charting the station's news audience growth strategy.
We're looking for an experienced people-focused leader with experience training teams and holding them accountable for growing digital audiences on multiple platforms while focusing on creating quality, impactful and informative news content. You'll use your exceptional journalism ethics while serving as a member of the newsroom's senior management team and coaching a young digital team to create engaging and compelling local news content that serves all of the communities of Atlanta. Analyzing data and disseminating information to the entire newsroom rounds out this role, always providing the context needed to understand the metrics.
You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback to a team hungry to win. We're looking for a resilient leader who is open to new ideas and not afraid to frequently challenge the entire newsroom in pursuit of excellence.
The winning candidate brings a news hound sensibility, a proven track record of driving results, a collaborative spirit and is an excellent problem-solver, highly organized, and comfortable multitasking and prioritizing. The 11Alive digital leader is an always-on demanding role, so a calm demeanor under pressure and tight deadlines is also a must.  Does this describe you? We hope you apply!
In this role, you will:
• Manage the digital content team in both news and programming and lead digital strategy to grow digital and streaming audiences and engagement
• Be the voice of innovation in the newsroom and inspire others to follow your lead
• Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
• Provide a sharp focus on our streaming platform, 11Alive+, and develop best practices for both content and producing the screen to grow awareness and audience
• Champion the creation of vertical short-form videos as a reporting tool for our mobile app
• Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
• Actively partner with the director of content and other station leaders to lead a cohesive cross-platform strategy
• Oversee all station social media including Facebook, X, Instagram, YouTube, and other emerging platforms
• Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
• Create unique, engaging, and shareable content
• Teach, coach, and mentor our content teams in best practices for writing and SEO
• Skillfully use social media and digital tools to research, discover and distribute content
• Collaborate with content leaders across TEGNA to maximize the sharing of our content and leverage innovation and best practices among stations
• Hold newsroom employees accountable to WXIA/TEGNA ethical and editorial standards
Here's what you need:
• Bachelor's degree in journalism, communications, or equivalent experience in the field
• At least 7 years' digital news leadership experience
• Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement
• A commitment to valuing diversity, equity and inclusion and experience contributing to an inclusive workplace
• A deep understanding of SEO best practices for articles, images, and video
• Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
• Knowledge of Content Management Systems and news production systems along with social newsgathering tools
• An eye for detail and strong journalism writing skills
• Experience analyzing audience data and identifying behavioral trends. Google Analytics knowledge a major bonus
• Passion and vision for emerging media
• Strong organizational, leadership, and communication skills
• Ability to work under pressure and meet deadlines
• Familiarity with Atlanta and/or a reason to locate here, a plus
#JM-1
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

Jobcode: Reference SBJ-d5xxo3-3-137-184-32-42 in your application.