Manager, Social Media

Job Description

POSITION OVERVIEW

The Manager, Social Media facilitates the day-to-day management of the Institute’s social media strategies to grow audience awareness, size, and engagement across owned channels. The manager is a creative and culturally attuned digital storyteller with a deep understanding of the independent film ecosystem. They will work to elevate the full spectrum of Sundance Institute’s initiatives, including the Sundance Film Festival, Sundance Institute Collab, year-round artist programs, and other public programming.

Working closely under the Associate Director of Social Media and Collab Digital Marketing, this role sits within the Communications team and collaborates daily with the full Marketing and Communications department to meet broader marketing and Institute goals in line with our mission. A social-first mindset is essential, as this role will help shape the voice across all social platforms, drive audience growth, and foster meaningful community engagement.

This full-time position is based out of the greater Los Angeles, CA area in order to work onsite in a hybrid capacity throughout the year. Extended hours, including evenings and weekends, as well as travel to Institute offices and events will be required at key points.

Top priorities include but are not limited to…
• Creating actionable plans to grow and maintain followers and increase engagement and Institute awareness on social media platforms such as X/Twitter, Facebook, Instagram, TikTok, and Bluesky.
• Working with the broader MarComms team to create and implement social media strategies and campaigns in support of specific Institute events (including Sundance Film Festival), programs, opportunities, and broader brand efforts.
• Managing the social calendar and publishing of all content, on all platforms, ensuring the calendar supports strategic goals and campaign plans.
• Regularly researching and evaluating emerging and existing social media platforms to identify new opportunities for audience engagement and brand expansion.
• Keeping a pulse on social media trends and seeking opportunities for real-time engagement in trending art, culture, entertainment, and industry conversations.
• Staying up-to-date on the industry and the artist landscape to be familiar with emerging and established artists, their needs, and the top issues they encounter.
• Developing tactics, plans, partnerships to achieve business goals with the Associate Director, Social Media & Collab Digital Marketing as it relates to social media.
• Publishing all content across platforms, engaging in ongoing channel monitoring and community management.
• Providing on-site and remote event coverage, capturing photo and video content to publish in real time on social media channels.
• Managing brand consistency in copy through tone, voice, terminology, and aesthetic, ensuring that all posts are accurate, punctual, and mission-aligned.
• Ensuring a positive customer experience by overseeing all aspects of social media interaction between the audience and the company.
• Monitoring performance, response, and sentiment across all platforms by using Native and Google Analytics, and other third-party listening and reporting software to make strategy recommendations.
• Working with the Content team and agency partners to create and develop content that drives deeper engagement.
• Working with talent, sponsors, and other strategic partners to amplify Institute messaging and ensure social media obligations are fulfilled.

You have the following direct or transferable skill sets:
• 3 years experience creating and executing social media strategies across a variety of platforms and tools.
• Experience managing social media advertising.
• Experience with third-party social media publishing, listening, and analytics tools.
• Demonstrated ability to create engaging content.
• Strong skills in Excel or similar software.
• A strong customer support mindset.
• Command of the English language with excellent copywriting skills, ability to write engaging captions
• Skilled at curating, creating, and editing, and scheduling visual content to maximize reach and engagement.
• Mobile phone photography and video skills.
• Ability to multi-task work autonomously and under pressure to meet deadlines.
• Experience with live event social media coverage and working with talent and influencers preferred
• Experience creating content for video-based channels such as TikTok, Instagram, and live streams preferred.
• Graphic design skills preferred.
• Legal authorization to work in the United States.

You will be successful in this role if you...
• Demonstrate a deep understanding of social media trends, best practices, and platform-specific strategies to drive engagement and audience growth.
• Act as a strong storyteller who can craft compelling copy and curate visually engaging content that aligns with the Institute’s mission and brand voice.
• Balance multiple projects and deadlines while maintaining attention to detail and strategic alignment.
• Collaborate effectively with cross-functional teams, talent, sponsors, and external partners to maximize reach and engagement.
• Adapt quickly to real-time cultural conversations, industry trends, and audience feedback to create timely and relevant content.
• Are proactive and innovative, look for new opportunities to enhance engagement, grow the audience, and elevate the Institute’s presence on social media.

In addition to an annual salary of $54,000.00 to $68,640.00*, this position is eligible for our comprehensive benefits package, highlights include:
• Health, vision, and dental insurance
• 25 paid Institute holidays plus accrued vacation time
• Paid sick, family, and medical leave
• Employee Wellness initiatives
• 401(k) with automatic 3% employer contribution after one year of employment
• Sundance Film Festival passes and benefits (varies each year)

*Final rate of pay is determined based on the applicant's geographic location, relevant experience and skills, and internal equity among similar positions within our organization.

Jobcode: Reference SBJ-wp4n3k-3-139-239-109-42 in your application.