Director, International Paid Social

Job Description

Summary of Position

Reporting to the VP, International Media, the Director of Paid Social will be responsible for leading paid social campaigns for brand and series marketing. The ideal candidate is combines entertainment category experience with paid social expertise and has hands-on experience in social ad auction platforms with some knowledge of working with publishers and/or influencers.

Responsibilities
• Recommend creative executions using new and best performing ad products.

• Work with the insights and analysis teams to measure and attribute campaign success with business KPIs.

• Prepare post-campaign analysis for and present to cross-functional teams and directors.

• Develop briefs for platform partners and manage RFP process.

• Ad hoc reporting.

• Process invoices and other administrative duties

• Quality control social ad units prior to publishing

• Assist at events and red carpets to capture social media content

• Plan innovative paid social media programs for brand and series marketing across multiple territories while working with the rest of the international media team and the digital marketing team to ensure campaigns align with overall objectives.

• Brief, strategize with, and manage execution and reporting by the paid social agency of live campaigns across multiple territories

• Partner with publishers on best practices and testing new products features and analytics tools.

• Help optimize paid social campaigns across all platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest and Reddit) including review of audience segments, retargeting, sequential messaging, reach and frequency, and creative asset testing.

• Regular collaboration with the digital marketing team to stay aligned and look for ways we can maximize paid plans and organic content. Willingness to brainstorm, experiment, and use inspiration, real world experience and data to support creative asset ideas and requests.

• Qualifications & Skills
• 7+ years of paid social advertising experience in an agency or brand.

• Television/entertainment industry and international experience preferred.

• Strong analytical skills, including a data-driven science approach to problem-solving and ability to synthesize complex data into digestible topline for an executive summary.

• Exceptional written and verbal communication skills, including the ability to work collaboratively across departments.

• Strong attention to detail to ensure that all campaigns follow brand and company standards.

• Proficient in all Microsoft Office applications and with some understanding of Facebook, Twitter and Snap Ads Manager.

• Self-motivated and detail-oriented, with excellent time-management skills, strong interpersonal skills and the ability to function well in a collaborative, team oriented environment

• Project management skills; ability to prioritize, multitask, and focus, while adhering to strict project timeline and budgets

• Bachelor's Degree in Marketing, Communications, or similar discipline preferred

Nice to Haves
• Interest in social media trends and emerging platforms/tactics

• Aptitude in influencer content marketing

• Experience in RFP and negotiation process with partners

• In-house agency experience

About the Company

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7,500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with US audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-rb13ox-3-137-178-133-42 in your application.