Social Analytics & Insights Trainee- TV Research - Spring

Job Description

Our Emerging Talent Programs, which includes Interns, Trainees, and Finance Rotational Associates, offer unique opportunities for students, recent graduates, and emerging talent to work alongside the teams that come together to create movies, TV shows, and other great experiences. These seasonal, paid assignments provide meaningful and productive work that allows you to build on your experience and develop your skills further. You will be provided with challenging tasks, real-world experience, and many educational and social networking opportunities.

This Spring Traineeship is from January through May 30th and all candidates must be able to work full-time hours (40 hours a week). Our offices are open Monday through Friday, 9-6 pm.

DEPARTMENT DESCRIPTION:

SPT's Research, Strategy & Analysis team works in a consultative manner with Senior Executives and with Content, Strategy, and Marketing Leaders to deliver insights that inspire creative development, content strategy, and marketing for our US TV studio. Our role is to elevate the voice of the consumer and to provide a deep 360 understanding of their needs.

The team is looking for a Social Analytics & Insights trainee to support across SPT titles and campaigns, using a varied suite of social analytics tools to monitor and report on social volume and conversation around our series and marketing campaigns.

RESPONSIBILITIES:
• Support on regular cadence tracking of trailers/campaigns (i.e., 24-hour, 7-day, etc.) and series (i.e., premiere, finale, etc.) across volume and sentiment
• Pull social KPIs to support and inform marketing and PR strategies
• Support and manage ad-hoc requests by analyzing a variety of resources (across social, performance, primary, & syndicated sources as needed) then summarizing and communicating key insights
• Creation of impactful presentations and deliverables using relevant data visualization and an ability to edit/distill findings
• Ensure quality and timeliness of projects and deliverables by managing and coordinating with internal teams and external research vendors
• Helping with data enrichment for an internal insights data warehouse
• Desk research and searching external databases to help craft reports and ad hoc requests

QUALIFICATIONS:
• Passionate about television content and an avid viewer across a variety of platforms
• Familiarity with relevant social platforms, especially TikTok, Reddit, YouTube, as well as Twitter/X, Facebook, Instagram, etc.
• Familiarity with social analytics software including Canvs, ListenFirst, Quid, Meltwater, Tubular, Talkwalker, etc.
• Familiarity with research tools, including Nielsen ratings or primary research, and/or analytical tools like Tableau a plus
• Exceptional organization, time management, and project management skills
• Self-starter with passion, energy, and enthusiasm
• Confident presence – strong communication skills (verbal, written, listening)
• Dedication to delivering the highest quality work, unflagging attention to detail
• Collaborative, able to work across a variety of teams and establish strong relationships
• Skilled at data visualization and creating impactful presentations and deliverables
• Advanced writing skills and ability to synthesize information and tell stories with data
• Proficiency in Microsoft Office Suite (strong PowerPoint design skills)

PREFERRED QUALIFICATIONS:
• A degree in psychology, social sciences, communications, media, or related fields
• Relevant prior internships, degrees obtained, work experience, affiliated clubs and organizations, current major and course of study, expected graduation date, and extracurricular activities that align with the focus area of the traineeship.

The anticipated base salary for this position is $19/hour. This role may also qualify for comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.

Jobcode: Reference SBJ-dy6wb0-3-145-183-66-42 in your application.