Media Planning Coordinator

Job Description

Media Planning Coordinator

Company Overview:

For additional information, visithttp://www.sonypictures.com/corp/divisions.html.

General Summary:

The Media Planning Coordinator is responsible for utilizing GriPit! and/or other planning/optimization tools to populate daily network transmission logs with on-air promotions and other elements to optimize the viewer experience and to achieve pre-determined reach and frequency goals for targeted audiences.

Responsibilities:
• Plan on a weekly basis the on-air promotional campaign strategy in GriPit! to achieve the stablished goals on a weekly, monthly, and post campaign evaluation.
• Manage, monitor, and send Promo House Numbers from Promo Portal to Vision. Ensure that usage dates, changes, deliveries, and applicable feed information is correct.
• Add promotional tapes, run times, rules, and restrictions for each promo available in GriPit.
• Import updated Prelog information from Vision, adjusts campaigns based on target goals, run optimization procedure, and review promo and GRPs distribution before exporting logs to Vision.
• Update, optimize, and close daily logs. Complete daily logs based on the daily deadlines established by the traffic team
• Manual placement of Ad Sales, Marketing, and SPRI added value promotional request.
• Coordinate promotional day parts and media plans with the Ad sales team to avoid oversaturation and back-to-back of promo/commercial.
• Post-run reconciliation in GriPit! from Vision and adjust any promotional change from the presentation schedule to final As Runs.
• Plan and schedule secondary elements according to the channels' directives (Ad Sales, Programming, On-Air, & Marketing/PR).
• Update the inventory of promotions and interstitials on a weekly basis.

Knowledge/Skills/Abilities:
• Proficiency in MS applications, Outlook, and understanding of the media agency and television industry is a plus.
• Have a passion for the TV industry and watch a lot of television.
• Good communication, analytical, and organization skills.
• Ability to work effectively under pressure, changing environments, and meet deadlines.
• Must be detail oriented and be able to multitask.
• Fully bilingual (English and Spanish), both written and spoken.
• Ability to understand media planning and research concepts.
• Ability to maintain detailed records and be detail-oriented

Experience:
• Minimum of one year of experience in On Air-Planning
• Minimum of one years of Entertainment Industry experience

Education: Bachelor's degree is preferred

#LI-DA1
** Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
*As part of our commitment to health and safety, SPE requires all US non-union applicants and employees to submit proof of vaccination against COVID-19 or to request and obtain approval of a reasonable accommodation based on disability or a sincerely held religious belief, practice or observance. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.

*As part of our commitment to health and safety, SPE requires all US non-union applicants and employees to submit proof of vaccination against COVID-19 or to request and obtain approval of a reasonable accommodation based on disability or a sincerely held religious belief, practice or observance. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
* Sony Pictures - FL - Miami

Jobcode: Reference SBJ-d9b5jm-18-188-252-23-42 in your application.