Director, Fan Engagement & Digital Marketing

Job Description

Director, Fan Engagement & Digital Marketing (Sony Music Nashville)

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As Sr. Director, Fan Engagement, you will work with VP, Digital Marketing to drive and evolve company's integrated digital strategy with a focus on fan engagement. Your role will spearhead the development of new fan initiatives company-wide and you will play a key role in creating and implementing digital marketing and revenue-generating campaigns for Sony's roster of country music artists. Your role exists to build long-term and evolving fan engagement strategies that align with our business and artists' long term goals. You will be charged with finding new, innovative and influential digital media partners to generate business and effective collaboration of behalf of our roster.

What you'll do:
• Report on trends and new areas of engagement via digital partnerships as well as evaluate, determine and report on agencies/platforms to work with to increase fan engagement
• Build long term, and evolving, fan engagement strategy to align with long term planning & spend
• Support full roster / digital leads with larger fan engagement opportunities
• Create, develop and execute innovative digital marketing campaigns to reach target audiences across the web and social media on behalf of assigned artist roster
• Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results
• Implement new technologies and marketing tactics geared to maximize music streaming and consumption
• Develop websites, content (video, audio, graphic, text), and posting strategies for web, social and mobile
• Evaluate new technology partners (e.g. TikTok, Genius, BandsInTown, etc.), identify consumer trends and develop new models of digital fan engagement
• Drive CRM strategy label-wide, including Sony Nashville newsletter and assigned artist roster; employ consumer data segmentation, targeting, testing and technical integration to optimize digital marketing initiatives
• Conceptualize contests and sweeps, including set-up of online forms and drafting of rules with legal department
• Strategize, execute and manage lifestyle partnerships and influencer marketing campaigns
• Work with key internal label teams to develop special technology projects, leveraging available data, platforms, and other resources to deliver improved results and innovative campaigns, while adhering to best practices
• Work closely with key internal label teams, artists, and management throughout the project life cycle to communicate about new products, technologies, strategies, social communities and available digital opportunities

Who you are:
• A contributor with a minimum of 5 years of experience in marketing with proven success developing innovative, creative campaigns, preferably in a creative industry (music, television, entertainment, etc.)
• A detail-oriented individual with strong organizational and communication skills (written, verbal and editing skills) with internal and external parties
• A connector with developed credibility and trust through drawing people, ideas, and opportunities together and a drive for accuracy and agile decision making
• A data savvy thinker with extensive, hands-on experience managing social media platforms, building social communities and using mobile marketing strategies and technology systems (SMS, surveys, etc.)
• A strong grasp of CRM/e-mail newsletter platforms (e.g. Salesforce, MailChimp, etc.)
• An experienced marketer with a broad understanding of e-commerce, D2C and music/ticket bundling, music streaming business and their relevant digital platforms and experience capturing content with mobile devices and strong graphic design skills with proficiency in Adobe Photoshop and video editing software (e.g. Adobe Premiere, Final Cut Pro)
• An innovative, critical thinker with the ability to interpret, dissect, communicate, and predict data's impact on the future who demonstrates a strong commitment to maintaining confidentiality and exercises discretion in handling sensitive artist information
• A trustworthy professional with experience working in a collaborative space as well as leading, influencing, and delegating while executing under stressful and demanding situations
• A music afficionado with passion for digital innovation and an ability to apply relevant technology / trends to music marketing
• A willingness to work extended hours including nights and weekends

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Jobcode: Reference SBJ-gw6v2j-3-21-190-88-42 in your application.