Digital Marketing Manager

Job Description

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Digital Marketing Manager for Ceremony of Roses (COR) is responsible for establishing and implementing marketing strategies and campaigns for roster of clients. As a vital member of our digital and eCommerce team, your role is to enhance our creative output and marketing efforts, ultimately boosting artist visibility and maximizing campaign return on investment (ROI).

Your duties will include launching our marketing operations and shaping our content creation processes for our clients. The ideal candidate will have a robust background in digital marketing, encompassing campaign planning, both paid and organic social media strategies, e-commerce marketing, and data analysis. An understanding of best practices across various platforms and channels is essential to craft comprehensive digital marketing campaigns tailored to the specific KPIs of each artist.

We expect you to be a self-starter who appreciates the delicate interplay between exceptional creative work, campaign planning, and precise targeting. Your ability to brief and oversee the creative process is crucial in producing content that drives merchandise conversion. Your competencies should span both creative and analytics, allowing you to thrive in a test-and-learn environment.

What you'll do:
• Lead the campaign planning and execution process for Ceremony of Roses client list. As a strategic leader, you will guide the organization in considering the optimal marketing mix for each campaign launch.
• Email marketing management: Own and manage our clients email strategy across all four types of email marketing. Develop targeted email campaigns to drive awareness and sales. Analyze email campaign metrics to identify trends and make data-driven improvements.
• Ad Campaign Management and Optimization: Establish and manage strategic paid marketing campaigns. This involves setting up, continuously monitoring and analyzing campaign performance to optimize ad targeting, placements, bidding strategies, and creative elements based on data-driven decisions. You will conduct A/B testing to enhance the effectiveness of the campaigns and improve conversion rates on paid media channels.
• Asset Creation: Collaborate with our internal design team and selected freelance creatives to produce 'social-first' assets. These assets are intended to seamlessly integrate the campaign with the product and are to be utilized across both organic and paid social media platforms.
• Data + Analytics: Utilize data analytics and audience insights to pinpoint target demographics, interests, and behaviors. Exploit this data and the array of targeting options offered by digital platforms to engage the most pertinent audience segments, thereby amplifying campaign impact. Compile and communicate results and best practices to the business.

Who you are:
• Minimum of 3 years of experience in digital marketing, with a focus on email marketing and paid advertising
• Strong understanding of SEO, SEM, and social media marketing best practices
• Proven track record of driving online sales and generating leads
• Excellent analytical and problem-solving skills
• Strong communication and interpersonal skills
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and analytics tools (e.g., Google Analytics)
• Experience managing freelance designers and external vendors
• Knowledge of graphic design principles and tools (e.g., Adobe Photoshop, Illustrator)

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$70,000
- $80,000 USD

Jobcode: Reference SBJ-gm7e4v-18-117-141-149-42 in your application.