Coordinator, Audience Development

Job Description

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The coordinator will play a vital role in the day-to-day operations of the Audience Development team, providing marketing and administrative support across all aspects of the team, including social media, CRM, websites, and digital advertising. The ideal candidate will have a curious mind, with keen interest in digital marketing & technology, and a genuine passion for music & music culture. This role is part of Sony Legacy's Audience Development team, and reports to the VP, Audience Development.

What you'll do:
• Support the audience development team across various social media, email marketing, SMS, fan acquisition, web, and paid initiatives, ensuring all campaigns and updates are delivered in a timely manner and at the highest level.
• Collaborate with team members on fan acquisition: building campaigns, requesting promotional content, picking winners, sending prizes etc. - explore new ways to reach new and existing audiences with custom content and messaging.
• Maintain/manage various social media calendars, assisting in obtaining and managing digital assets for all channels and ensuring all messaging and content is approved and optimized.
• Work with the Snr Director of Marketing Tech, across multi-artist newsletter campaigns (e.g. PopStruck, Certified, Legacy, Sony Music Now), including cadence, copy, content etc.
• Process invoices, generate POs and work with the finance team to ensure timely payment of all invoices.
• Set-up conference calls, coordinate meetings and compile and distribute meeting agendas ahead of time. Take notes in meetings and follow up with responsible parties to ensure action items are completed as agreed upon.
• Manage weekly partner pitches, working with Track Marketing teams to ensure all priority tracks are pitched in a timely manner. Track successful placements and measure impact.
• Maintain shared team documents, ensuring all documents are kept up to date and are distributed securely.
• Utilize various internal and external tools to assist in data analysis and research, compiling, updating, and distributing reports when requested.

Who you are:
• Music enthusiast with a desire to build a career in the industry
• Strong understanding of the social media landscape and short-from content
• Detail oriented and highly organized, communicative, team player
• Proactive, self-starter who has problem solving, analytic, and interpersonal skills while being able to work independently
• Creative thinker who is comfortable bringing new ideas to the table that contribute to overall business objectives

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$40,000 - $48,000 USD

Jobcode: Reference SBJ-rbbz5y-18-116-23-218-42 in your application.