Vice President, Political and Pay For Performance

Job Description

Are you ready to lead a dynamic, high-impact team in the heart of the nation's capital? The E.W. Scripps Company is on the hunt for a Vice President, Political and Pay for Performance, based in Washington, DC This is more than just a job-it's an opportunity to drive revenue growth through the sale of political advertising, influence national campaigns, and be part of an industry that shapes public opinion.

In this pivotal role, you'll be at the forefront of our political advertising efforts, crafting innovative strategies, securing significant ad buys, and forging strong relationships with political and national clients, consultants, and agencies. Reporting directly to the Chief Revenue Officer, you will manage a dedicated team of professionals, guiding them to excellence in a fast-paced and ever-evolving industry.

WHAT YOU'LL DO:
• Lead the development and execution of a comprehensive sales strategy for political and pay for performance advertising at the local and national levels across all linear and CTV platforms.
• Identify new revenue opportunities, including emerging political trends, advocacy groups, and issue-based advertising.
• Provide guidance and oversight for all political advertising efforts across the organization, including TV, digital, and emerging platforms.
• Develop and maintain strong relationships with political candidates, campaign managers, political parties, PACs, consultants, and media buying agencies.
• Drive significant revenue growth by securing major political ad buys, sponsorships, and endorsements.
• Lead high-level negotiations and sales presentations, working closely with clients to craft tailored political ad packages that meet their objectives.
• Anticipate and forecast changes in the political and core revenue markets for local station, networks and connected TV.
• Direct and lead the growth of changing business rules as it pertains to client adoption of ''pay-for-performance'' at both the local and network level.
• Manage and mentor a team of political sales executives and account managers, ensuring that targets are met and that team members are supported in their professional growth.
• Foster a high-performance sales culture, providing regular training and development to keep the team current on political advertising trends and best practices.
• Partner with internal departments including marketing, legal, operations, and programming to ensure seamless execution of political and Pay for Performance ad campaigns.
• Work with analytics teams to understand ad performance, audience data, and market trends to refine sales strategies and maximize results.
• Stay current with all relevant political advertising regulations, including FCC rules and federal/state campaign finance laws, ensuring that all campaigns comply with legal requirements.
• Work closely with legal and compliance teams to ensure proper documentation and adherence to regulations for political ads.
• Stay abreast of local, regional, and national political developments to forecast and capitalize on political ad opportunities.
• Provide regular performance reports and updates to the executive team regarding political sales performance, market trends, and key opportunities.

WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 10+ years of experience in related field preferred
• Prior managerial experience preferred
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:
• Expert knowledge of all facets of broadcast and digital media platform sales and marketing
• Strong business acumen especially regarding advertising businesses and trends
• Ability to forecast sales pipeline
• Financial acumen to produce annual budgets, and manage expenses as they relate to National Sales
• Strong negotiation skills
• Excellent leadership skills
• Strong interpersonal, communication and presentation skills and ability to promote and sell concepts to representatives, agencies and customers
• Excellent organizational skills
• Excellent analytical skills
• Proficient in Wide Orbit Traffic and Wide Orbit Network
• Proficient in Microsoft Office applications
• Proficient in face-to-face sales, calling on national accounts and agencies
• Must have existing relationships with national advertisers and their agencies

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-wp48xn-3-16-56-44-42 in your application.