Sr Director, Sales & Distribution Marketing

Job Description

The E.W. Scripps Company is hiring a Sr Director, Sales & Distribution Marketing who will lead strategic marketing efforts to strengthen and expand the company's National and Local Sales and Distribution partnerships, driving revenue growth, increasing viewership, and achieving overall success. Develop innovative strategies, materials, communications, events, and tactics that harness the Scripps portfolio, empowering advertisers, and distribution partners to effectively engage with Scripps' broad and diverse audience.

Scripps offers a hybrid work option for this position

WHAT YOU'LL DO:
• Develop and execute comprehensive marketing strategies to support National and Local sales and distribution partnerships.
• Collaborate with Ad Sales Leadership, Research, Client Solutions, Creative, and Marketing teams to identify growth opportunities and craft sales communications aimed at driving incremental revenue.
• Design innovative campaigns, materials, and events to drive revenue growth and enhance audience engagement.
• Build audience-focused communication strategies that effectively connect advertisers and distribution partners with Scripps' diverse viewership.
• Monitor and analyze campaign performance, ensuring alignment with key business objectives and making data-driven adjustments.
• Foster relationships with advertisers and distribution partners to understand their needs and deliver tailored solutions.
• Leverage the Scripps portfolio to create compelling marketing opportunities that enhance visibility and drive success.
• Oversee the development of creative assets and promotional content, ensuring consistency and impact across all platforms.
• Lead and mentor both the Client Solutions, Trade Marketing and Partners Marketing teams, offering guidance, support, and expertise to ensure they deliver exceptional support across all levels of the sales organization.

WHAT YOU'LL NEED:
• College degree in Marketing, Business Administration, or related field preferred; or equivalent work experience
• 10+ years' experience in Ad Sales Marketing preferably within entertainment and/or broadcast/cable television industry preferred
• Management and team leadership experience

WHAT YOU'LL BRING:
• Excellent oral presentation skills and the ability to effectively communicate with internal and external stakeholders at the senior level
• Ability to be creative that will drive business growth through leadership and innovation

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-gkm048-3-21-44-115-42 in your application.