Vice President, Digital Marketing & Strategy

Job Description

Title: VP, Digital Marketing and Strategy

Reports to: Chief Digital Officer

Location: New York, NY (Full-Time, On-Site)

The Role:

Roc Nation is seeking a Vice President of Digital Marketing and Strategy. This position reports to the Chief Digital Officer and serves as a key member of the Roc Nation digital department leading the digital music teams - Management, Distribution and Publishing. They will help plan, develop and execute digital strategies across a diverse roster of artists and ensure campaigns are at the highest level along with supporting immediate leadership needs.

Responsibilities will include managing the digital music team, business development, locating revenue generating opportunities, managing partner relationships, executing promotional campaigns, designing and implementing creative marketing plans, securing digital merchandising/playlisting, facilitating requests between artists/partners/managers and maintaining artists' web and social platforms.

Key Responsibilities:
• Content Marketing: Develop and execute digital marketing, sales/commerce and content distribution strategies for clients; prepare pitches to key digital, mobile, and online promotional partners to secure retail/social campaigns and marketing opportunities for releases
• Partner Management: Support and manage relationships with key digital partner accounts; liaise with label/distribution teams and artist management partners to execute digital commerce plans and marketing initiatives
• Content Development: Produce and publish digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
• Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles and Roc Nation properties
• Creative Marketing and Revenue Development: Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
• Reporting and Analysis: Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
• Other Priority Marketing: Develop and execute content release campaigns, tour promotions and other marketing efforts as needed around artist launches

Qualifications:
• Bachelor's degree in a related field preferred
• 8-10 years experience managing the use of and/or relationships with digital distribution and social platforms
• Experience leading and managing a dynamic team across different markets/time zones
• Extensive knowledge of and passion for the music market
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong oral/written communication skills
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially Wordpress
• Knowledge using basic audio, photo and video editing programs

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

#LI-Onsite

Note – Roc Nation benefits and policies differ from Live Nation.

The expected compensation for this position is:
$160,000.00 USD - $200,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-gkmv04-13-58-161-14-42 in your application.