Associate Director - Product Development, Audience Marketing

Job Description

PMC: Associate Director - Product Development, Audience Marketing

This is a unique opportunity to join Penske Media Corporation (PMC), a fun, fast-scaling, content-leading media company with a highly collaborative audience marketing team that values new ideas, creative thinking, knowledge-sharing, and a commitment to business partnership. The right candidate will have the opportunity to learn new skill sets and grow as a leader. The ideal candidate must be a pro-active self-starter with a strong work ethic and ability to multi-task, handling a large volume of work and balancing competing demands of numerous businesses while maintaining attention to detail. We are flexible for this position to be based in NYC or LA and will post in both locations.

Responsibilities will include:
• Lead the creation and execution of developing pioneering new products to support both paid and free media subscription offerings.
• Facilitate collaboration among Editorial, Brand Leadership, Product, Engineering, and Data & Analytics teams to uphold a unified product vision.
• Scout and execute new features and enhancements, boosting subscriber engagement and retention. These may be web or mobile features or email products.
• Shape email newsletter offerings that resonate with readers to deepen engagement and increase lifetime value.
• Conduct comprehensive market analyses and research to identify trends and outline competitive strategies.
• Devise robust go-to-market strategies alongside the marketing department, ensuring smooth product launches.
• Monitor product performance through metrics, leveraging data to refine and advance product strategies continually.
• Solicit and incorporate customer feedback through various channels to better tailor products to user needs.
• Maintain adherence to all respective legal, privacy, regulatory, and ethical standards.

Required Skills and Experiences
• Experience at a media, publishing or content company is required. Bachelor's in marketing, business, or related field is a plus.
• At least 7 years of relevant experience in product development, particularly within media audience marketing / subscriptions.
• Demonstrated leadership influencing and advising cross-functional teams.
• Excellent ability to synthesize product insights from diverse data sets.
• Effective communicator capable of driving projects forward and influencing decision-makers.
• Keen adaptability in fast-paced and fluctuating business climates.
• Previous roles in content -centric organizations.
• Entrepreneurial spirit, with a robust analytical acumen.
• Knowledge of consumer behavior in digital contexts.

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Typical wage range: $110k - $125k. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC's paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an ''at-will position'' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

Jobcode: Reference SBJ-r76ek8-18-188-96-17-42 in your application.