Senior Marketing Manager, Spanish-Language Books, Grupo Editorial

Job Description

Senior Marketing Manager, Spanish-Language Books, Grupo Editorial (Hybrid)

Penguin Random House Grupo Editorial has an exciting opportunity for a Senior Marketing Manager to join our US team located in Miami, FL. Reporting to the Marketing Director, this role will develop and implement traditional and digital marketing and publicity strategies for a wide variety of fiction and nonfiction Spanish-language titles across the PRHGE imprints and its specific audiences.

Please apply by July 22, 2024 and include your resume and salary requirements for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our open-to-remote guidelines on our FAQs page.

Responsibilities:
• Develop and implement comprehensive marketing strategies and campaigns to achieve business objectives
• Works closely with authors and partners on media tours and publicity initiatives. Develops and handles relationships with media, bloggers, and influencers with the objective of gaining coverage for books and authors. Writes press releases.
• Executes the e-mail marketing plan: creation and scheduling of mailings, periodic newsletters, and email marketing campaigns targeted to consumers
• Manages social media channels
• Track metrics and success criteria for all marketing efforts. Able to work with appropriate quantitative and qualitative data for analysis and reporting, from online and offline sources, with a variety of formats and structures.
• Organizes and coordinate company's participation in trade shows and book fairs as well as author events
• Communicates plans and strategies to in-house team, including editorial and sales department
• Occasionally travels with authors for book tours
• Works on catalogs, ads, banners, and direct mail as required for the audience and seasonal list
• Provides additional digital marketing and website support as needed

Requirements:
• Native level in Spanish, fluent in English
• Knowledge of the Hispanic market in the US preferred
• Great leadership and team management skills
• Highly organized and detail-oriented
• Excellent communication skills
• Demonstrates exceptional customer service abilities, including empathy, patience, advocacy, and conflict resolution
• Strong ability to receive and implement feedback effectively
• Proficient in analyzing data and aligning outcomes with business objectives
• Skilled in integrating digital marketing, traditional editorial marketing, and publicity strategies
• Proficiency in Canva or Photoshop and Microsoft Office
• Self-motivated and capable of taking a hands-on approach when necessary

The salary range for this position is $76,000-$80,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.

Un día sin leer es un día perdido.

Company: Penguin Random House Grupo Editorial (USA) LLC

Country: United States of America

State/Region: Florida

City: Miami

Postal Code: 33156

Job ID: 271942

Date:

Jul 31, 2024

Location:

Jobcode: Reference SBJ-rbb0m6-3-12-41-136-42 in your application.