Senior Analyst, Marketing Analytics

Job Description

Senior Analyst, Marketing Analytics (Open to Remote)

The Consumer Marketing group at Penguin Random House is seeking a Senior Analyst, Marketing Analytics. If you have a passion for improving digital marketing performance and web experiences through measurement, transparent reporting, analysis, and optimization, join our innovative and collaborative team.

The Consumer Marketing team connects with readers directly via PenguinRandomHouse.com, and ReadBrightly.com (a program focused on raising life-long readers), and associated marketing channels (e.g., email, social media, advertising) as well as through creative campaigns to grow new audiences and increase engagement with books and reading. In this role on the Marketing Analytics team you'll collaborate with product, content and business teams to lead search optimization (SEO) strategy and A/B testing across our marketing channels.

Responsibilities:
• Perform ongoing research including discovery and expansion of search opportunities for organic SEO success as part of informing companywide search strategy for digital marketing channels.
• Engage in independent and collaborative analysis to help inform digital marketing strategy across, paid, organic, email and search traffic.
• Work with our content and product team on recommendations to adjust copy and landing pages for search engine optimization as well as CSS/HTML optimizations and stay on top of search trends.
• Provide technical SEO support and input for crawling, indexing, XML sitemap generation and implementation, schema markup, etc.
• Design, implement, and analyze A/B tests across our digital platforms for engagement, email acquisition and purchase intent. Use CrazyEgg and Lytics to build website experiments, track metrics, and report on the results. This will involve collaborating with the other marketing, product, and design teams to provide insights and recommendations.
• Work with the product team to inform the roadmap for site improvements through a test and learn mindset taking into consideration business goals.

Minimum Qualifications:
• 3+ years SEO and AB Testing experience
• Hands-on SEO experience with a proven track record of success in driving growth
• Advanced knowledge of technical, on-page, and off-page SEO, including search engine algorithms and ranking factors.
• Proficiency with SEO, AB testing and analytics tools such as Adobe Customer Journey/Adobe Target/Adobe Analytics, Google Analytics, Google Search Console, SEMrush, and similar tools.
• Strong analytical and communication skills - ability to distill complex data sets into clear story lines for stakeholders, and ability to collaborate with multiple teams and functions
• Strong background in statistics
• Experience with web analytics reporting
• Curiosity and a desire to learn
• Ability to thrive in a collaborative environment
• Understanding of consumer marketing goals and KPIs

Preferred Qualifications:
• Familiarity writing SQL queries, and an understanding of database structure
• Professional SEO certification
• Familiarity with HTML and CSS
• Familiarity with PowerBI

The salary range for this position is $73,000 - $95,000.

To be considered, please submit a cover letter and resume.

Applications will be accepted through September 24, 2024.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Jobcode: Reference SBJ-d9mew7-18-190-239-40-42 in your application.