Technical Business Analyst

Job Description

Position Title: Technical Business Analyst

Working conditions: Hybrid - 2 days in office

Who are we

In 2025, Channel 5 and My5 are joining forces under one powerful new brand: 5 – delivering an all-new, unified experience across TV, streaming, and digital platforms.

We're looking for passionate individuals to help shape this next chapter. This unified brand will revolutionize TV, streaming, and digital platforms, offering expanded free streaming services, more UK drama originals, and specially curated FAST channels.

With personalisation and cutting-edge, data-driven advertising solutions, 5 is set to lead the future of entertainment. After an impressive year of industry-leading growth, including a 40% surge in viewership in 2024, 5 is gearing up to transform the viewing experience- and we want you to be a part of it!

Help us create a brand that delivers unlimited entertainment, always free. Join the team driving the 5 relaunch and shape the future of how the world watches.

Is this role for you?

Channel 5 are a Public Service ad-funded broadcaster. My5 is Channel 5's On Demand Digital service available on all major platforms in the UK. Channel 5 is seeking a highly skilled and experienced Senior Technical Business Analyst to join our digital team. This pivotal role will initially focus on developing and enhancing our AdTech capabilities within our VOD & streaming platform, My5. The successful candidate will work closely with cross-functional teams to identify business needs, translate them into technical requirements, and drive the implementation of innovative AdTech solutions.

What will you be doing?

Requirements Gathering and Analysis:
• Collaborate with stakeholders to identify business needs and objectives related to digital advertising on the My5
• Compile business cases, detailing business benefit, and forecasting/calculating return on investment
• Conduct detailed analysis of current AdTech capabilities and identify gaps and opportunities for improvement.
• Develop comprehensive business and technical requirements documentation and create visual reference points to orientate the wider teams
• Facilitate project level ceremonies including working groups, workshops, refinement sessions and steering committees

Solution Design and Implementation:
• Work with product managers, engineers, sales, privacy, legal and vendors to design and implement AdTech solutions that align with business goals.
• Work to unblock technical challenges and enable high quality and robust technology solutions are delivered
• Ensure the integration of advertising technologies with My5, focusing on scalability, reliability, and user experience.
• Oversee the development and deployment of programmatic advertising, targeted advertising, and analytics tools.

Teamwork
• Work in lock-step with monetisation project manager, ensuring that all analytical deliverables are clearly defined in a timely manner
• Build solid relationship with wider advertising department and be an advocate for all monetisation requirements on My5
• Work closely with external advertising vendors to ensure cross-team dependencies are clearly understood and tracked
• Become a center of knowledge and thought leader, who can provide both practical and consultative support to the team

Best Practice
• Support Director of Technical Analysis in using consistent processes to business analysis across Channel 5 organization
• Scan external environment for best practices and collaborate with team(s) to implement where applicable

Essential Skills & Experience required:
• 5+ years of experience as a Business/Technical Analyst in digital advertising, AdTech, or a related field, with a focus on VOD services.
• Strong understanding of digital advertising technologies, including programmatic advertising, ad servers, SSPs, DSPs, DMPs, and audience targeting.
• Understanding of server-side and client-side ad insertion techniques
• Knowledge of ad tech standards and protocols, such as VAST, VPAID, and MRAID.
• Knowledge of relevant regulations and standards, such as GDPR and industry-specific guidelines
• Strong knowledge of Agile frameworks and software engineering practices, as well as traditional project management approaches
• Ability to understand technologies applicable to streaming and VOD
• Comfortable and experienced in leading business and technology teams in vetting technical options and proposing evidence-based recommendations.
• Independently manage activities and resolve competing priorities within associated teams with minimal influence from management; work effectively with all levels of management and employees
• Knowledge of relevant regulations and standards, such as GDPR and industry-specific guidelines.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong communication and interpersonal skills, with the ability to effectively engage with stakeholders at all levels

Desirable Skills & Experience required:
• Experience with implementing and managing dynamic ad insertion technologies within VOD services.
• Familiarity with a variety of ad technologies, client side and server side integrations, streaming technologies, CMS, product configuration, metadata, and audience data and analytics systems
• Experience with diagramming software
• Ability to troubleshoot and optimize DAI workflows to ensure seamless ad delivery and viewer experience.
• Experience with audience segmentation, behavioral targeting, and leveraging demographic data to create personalized ad experiences.
• Familiarity with A/B testing and multivariate testing methodologies to refine targeting criteria.
• Strong understanding of first-party data collection, management, and utilization to drive personalized advertising and content recommendations.

What are our values?
Our values, and their related behaviors, guide how we show up to work each day and help ensure that we all treat each other with respect. We want these to feel relevant to all our employees and all parts of the business, as we believe that when these behaviours are achieved, we are the best we can be. The three values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.

Bravery
- Creativity: Push beyond the expected
- Passion: Stand up for what you believe in
- Risk-Taking: Take smart choices

Empathy
- Inclusion: Embrace diverse perspectives
- Collaboration: Work together as one team
- Innovation: Use insights to drive the business

Honesty
- Trust: Assume best intentions
- Transparency: Communicate clearly and openly
- Accountability: Deliver, and own the outcome

Who are we

Paramount is comprised of many of the world's most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.

At Paramount, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.

Jobcode: Reference SBJ-ro44j4-18-191-103-228-42 in your application.