Senior Media Buyer, Paid Social - Advertising

Job Description

Overview & Responsibilities

The Paramount Advertising Media Buying team is looking for a creative and analytically minded individual to execute paid social media campaigns. We run unique and dynamic advertising campaigns that would be an excellent opportunity for an up-and-coming media buyer. If this excites you then this is the perfect opportunity!

We're looking for someone who enjoys working in a dynamic environment, brings energy and passion to everything they do, and will not be afraid to learn new skills and roll up their sleeves to work on paid social media campaigns both big and small.

Responsibilities
• Lead large investment advertising programs across various social and digital channels - from planning to buying, to optimization and analysis.
• Define the strategy and standard methodologies for social audience extension campaigns.
• Analyze daily sales reports for campaign optimization. Compile monthly reports to track month-to-month growth.
• Analyze and disseminate key performance data (top of funnel to bottom) and use data to evolve tactics and continually improve performance.

This role will report to the Manager, Media Planning / Buying, Paramount Advertising and work a hybrid schedule out of the New York office!

Basic Qualifications
• Bachelor's degree required
• 5+ years' experience in social buying

Additional Qualifications
• Strong Excel skills and an ability to lead and analyze large sets of data.
• Expertise with self-serve, social buying platforms including Meta, TikTok, Google, and Snap. Success with handling spends more than $100k per month.
• Excellent understanding of social media KPIs, critical thinking and problem-solving skills.
• Able to work comfortably independently whilst having great collaboration skills, easily collaborate with different colleagues from Sales to Account Management.
• Ability to handle a variety of projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment.
• Strong interpersonal and communication skills tied with a ''do it right the first time'' attitude.

#Li-Hybrid

ADDITIONAL INFORMATION

Hiring Salary Range: $85,000.00 - 97,500.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d5vzx3-18-222-22-127-42 in your application.