Full Time Job

Senior Localization Manager, International Streaming


New York, NY 08-04-2022
Apply @ Employer
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

The streaming marketing team is looking for a Senior Localization Manager, with demonstrated success managing the localization pipeline driving international marketing and promotions.

You are a builder and will lead the development of an efficient and optimized marketing localization workflow supporting Single Title Campaigns and priority title content. You are an intrapreneur, that is passionate about international content, language localization and are excited to build a roadmap for processes to support it. You are also an organized an agile project manager and thrives in collaborative teams. Your operational expertise in subtitling and dubbing content is highly valued, with keen understanding to complex studio guidelines and required contractual restrictions. You will partner with the central localization team to develop operational best methods (including, KNPs) to establish standards and accommodate scale. You'll work closely with marketing content teams and studio brands to manage the series/show title translation process for US content launching in Paramount+ international markets.

We are looking for someone who is highly organized and comfortable working in a fast paced, dynamic environment. Be able to work autonomously, have excellent written and verbal communications skills and the ability to influence others. This role will report to the Senior Director of Title and Content Marketing, in partnership to build and implement a localization pipeline, establish external/internal vendor relationship and strategize on long range plan for improved systems. This will be for marketing content, driving international single title marketing campaigns.

Specific Responsibilities:
- Build and drive AV/Promos subtitling and dubbing pipeline, supporting Paramount+ robust content library/offering in multiple languages, within expeditious deadlines
- Lead localization scheduling of marketing materials by title and region specific
- Run title campaign kickoff meetings with localization vendors and internal partners
- Build and foster localization vendor and ViacomCBS operation relationships to ensure first in class results servicing all Paramount+ international markets.
- Consult with studio creative teams, QC vendors and Paramount + territories to manage through translation validation
- Collaborate with the Central Creative Team for end-to-end marketing materials localization production
- Work cross-functionally across various internal central and international teams to ensure receipt and review of locked cuts, scripts and toolkits
- Identify bottlenecks, blockers and develop strategic short-long term solutions to mitigate risk
- Partner with central localization team to develop localization standard methodology guidelines/playbook
Oversee localization vendors, internal validation process, training and onboarding
- Communicate localized asset availability across international streaming marketing teams
- Work closely with the Central Digital Asset Content Team on all final deliverables for curation and ingestion
- Maintain goals, deliverable metrics and devise strategies to accomplish while implementing measurable plans

- 5+ years of experience in localization of marketing materials for premium content and global brands
- Subtitling and dubbing content experience for LATAM, EMEA, and APAC regions
- Experience with project management software (e.g.: Airtable, Smartsheet or Asana)
- Experience and deep knowledge of technical specifications, audio and video file formats, regional frame rates required by region
- Experience with studio contracts for dubbing requirements, including talent restrictions
- Bachelor's degree or equivalent experience
- Proficient in MS Office (including PowerPoint) and Google Sheets

- Experience with international marketing asset/content distribution highly preferred
- Experience in media/creative and subscription would be a plus. Capacity to collaborate with different areas involved in the growth initiatives
- Knowledge of localization tools and digital asset management systems
- Relationships with localization vendors
- Ability to understand complex systems, expanding infrastructure and coordinate with international teams across various time zones
- Possess strong project management, presentation, and communication skills
- Ability and flexibility to adapt to changes in schedules and delivery in a fast-paced and constantly changing environment
- Excellent interpersonal skills, entrepreneurial mentality and resilient spirit with experience navigating cross-functional organization
- PMP certification, foreign language and data analysis skills are a plus!

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d5w061-3-229-124-74-42 in your application.

Company Profile

BET Networks is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa.