Director Digital Marketing

Job Description

Overview & Responsibilities

We are looking for a candidate responsible for directing digital marketing efforts in support of our theatrical film slate. This role will support the Vice President in aspects of digital marketing; including planning, emerging technologies, application partnerships, paid media creative execution, and 360 creative ideas.

Responsibilities
• Oversees the production and delivery of all digital media deliverables from display banners to high impact units such as YouTube mastheads, Twitter trends, website takeovers and custom content partnerships
• Serve as a liaison across marketing divisions, including media, publicity, brand, partnerships, exhibitor relations, and research, with a focus on leading collaborative cross-divisional initiatives.
• Develop data-first initiatives for Paramount individual theatrical titles with Data Team
• Deliver big creative ideas that break-through in a cluttered, competitive consumer landscape. Take bold swings with ideas grounded in strategy and insights.
• Supervises direct reports who aide in the production of the display media and custom media programs
• Leads team maintenance of digital video rotation and related A/V deliverables for paid media placements across the web.
• Produces and maintains theatrical websites and branded ticketing destinations.
• Co-manages the digital marketing campaign budgets to ensure project costs stay within limits, accurate figures are reported to finance team and vendors are compensated.
• Leads team efforts to formulate digital marketing strategies including sell-through to internal stake holders and vetting projects for feasibility and cost

Basic Qualifications
• Bachelor's degree in a related field with 8-10 years of experience
• Proficiency with Word, Excel, PowerPoint, Google Docs and internet software

Additional Qualifications
• Excellent communication skills, interpersonal skills and ability to work with groups
• Strong understanding of how to ideate, build and finesse best-in-class digital campaigns
• Self-motivated and self-starter
• Experience with editing, music, graphics, AV Creative
• Expertise in digital video content best practices, unique creative opportunities across various digital platforms, along with understanding of traditional creative
• Understanding of paid social & digital programs/placements/partners, as part of planning a holistic social & digital strategy.
• A love for entertainment, movies and storytelling!

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ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gw8kp2-18-117-172-189-42 in your application.